Brand Tone

Empowering, Educational, and Professional. Lash Kraft speaks to its audience as a knowledgeable peer. The tone is encouraging and focused on helping lash artists improve their craft ("Be a versatile lash krafter 🗣️"). The language is direct and benefit-oriented ("Create sets that no one else doing & make more money! Learn the fundamentals with my E-Book"). It's professional and clean, avoiding overly casual slang while remaining engaging and accessible for a social media audience.

Brand Values

• •Expertise and Craftsmanship
• •Innovation and Versatility
• •Quality and Performance
• •Community and Empowerment

Best Practices

• •Always address your audience as fellow professionals. Use industry-specific terminology correctly (e.g., "fanning," "retention," "isolation") to build credibility.
• •Frame your copy around how your products and knowledge will help artists improve their skills, make more money, and become more versatile. The goal is to be a partner in their growth.
• •Consistently use words related to skill, artistry, and precision (e.g., "craft," "mastery," "artisan," "engineered," "meticulous"). This reinforces the brand name and its core value of quality craftsmanship.
• •Instead of saying "good quality," say "8-week retention" or "fiber-tip for a no-slip grip." Specific, tangible benefits are more compelling to professionals who rely on product performance for their livelihood.
• •Ensure all written content is grammatically correct, well-structured, and visually clean. This polished presentation reflects the high-end, professional quality of the products themselves.

Social Perception

Lash Kraft is perceived as a specialized, expert supplier for serious lash artists. The focus on advanced and "unconventional" techniques suggests they cater to technicians who are passionate about their craft and want to offer unique, trending styles. The educational content on TikTok positions them as a valuable resource, building trust and authority within their niche. Customers likely view Lash Kraft as a brand that can help them elevate their skills and business, not just a place to buy basic supplies.

Copy Examples

• •Master the Looks They Can't Get Anywhere Else. Don't just follow trends, set them. Our Unconventional L & M Curls are engineered for that sharp, fox-eye lift your clients are screenshotting. Ready to elevate your artistry and your booking rate? Tap to shop the collection that sets you apart. #LashKraft #Mcurl #LcurlLashes #LashArtist #ProfessionalLashes
• •Unshakeable Bonds. Unbeatable Retention. Meet Money Magnet, the adhesive built for the master crafter. With a rapid 1-2 second dry time and a low-fume formula, your work is faster, and your clients are happier. Its unparalleled 8-week retention means they'll come back with lashes, not complaints. Add the industry's most reliable adhesive to your toolkit.
• •Your grip is your signature. Flawless fans don't happen by accident. They happen with the right tools. Our fiber-tip tweezers offer edge-to-edge grip, so you never drop a fan again. Show us your best set using #LashKraftGrip. #LashTechTips #VolumeLashes #LashSupplies
• •The Guide to Becoming an Unconventional Artist is Here. Hi [Artist Name], ready to add services that command a higher price? Our new e-book, "The Unconventional Lash Guide," is your complete roadmap to mastering L, M, and specialty curls. We break down mapping, styling, and technique so you can confidently offer the industry's most in-demand looks. Download your copy and start crafting your new reality.
• •From Beginner to Booked Out. Your talent deserves the best tools. We supply the professional-grade lashes and adhesives you need to build your reputation. Shop the Craft.