Tono de Marca

Professional, Empowering, and Supportive

Valores de Marca

• •Quality and Integrity
• •Empowerment and Success
• •Accessibility and Affordability
• •Innovation and Responsiveness
• •Community

Mejores Prácticas

• •Always Speak Peer-to-Peer: Write as a fellow professional. Use industry-specific language (e.g., "retention," "diameter," "PBT material") but explain the benefits clearly (e.g., "saves you time," "happier clients," "lightweight feel"). This builds credibility and shows you understand their world.
• •Lead with Empowerment and Support: Frame your products not just as items for sale, but as tools for the artist's success. Use empowering phrases like "Elevate your lash game," "Master your craft," and "We're here to support you." This aligns with the core brand value of helping artists thrive.
• •Leverage Social Proof Relentlessly: Consistently integrate the number of customers ("60,000+ artists") and positive reviews ("9,000+ 5-star reviews") into your copy—on the website, in ads, and in emails. This is your most powerful tool for building trust and converting new customers.
• •Balance Quality with Affordability: Acknowledge that you offer premium, rigorously tested products, but always pair this with the message of accessible pricing and value. Mentioning wholesale programs and payment options like Afterpay reinforces this message and appeals to business owners.
• •Educate, Don't Just Sell: Continue creating and promoting valuable content like blogs, guides, and social media tips. Your copywriting should often direct users to this content. This reinforces your authority and builds a long-term relationship with your audience, making them more likely to purchase when they need supplies.

Percepción Social

Overwhelmingly positive, centered on reliability and product effectiveness, high product satisfaction, perceived as a trusted supplier, and authoritative and knowledgeable.

Ejemplos de Copy

• •Elevate your volume sets from great to unforgettable. Our Ultra Dark 10D Premade Fans are crafted for perfection—consistent, lightweight, and easy to apply, saving you precious time. Give your clients the bold, fluffy look they crave without compromising on quality. Trusted by over 60,000 artists for a reason. #LashJungle #LashArtist #PremadeFans #VolumeLashes #LashSupplies
• •Your clients will thank you. Introducing the new NOIR Narrow Fans.
• •The PRO-Choice. High-performance lash supplies, backed by 9,000+ 5-star reviews. Shop the collection that helps you thrive.
• •Stop struggling with inconsistent supplies. As a lash artist, you deserve products that work as hard as you do. Lash Jungle was founded by an artist, for artists, to provide top-quality, affordable lash extensions and adhesives that deliver flawless results every time. Join our community of 60,000+ professionals and see the difference. Shop Now for 10% off your first order!
• •EXTREME ADHESIVE: Master your craft with an adhesive designed for speed and strength. With a 1-second drying time and incredible retention, our Extreme Adhesive allows you to work faster and more efficiently. The thin consistency ensures a seamless bond, giving your clients longer-lasting, beautiful lashes. Perfect for the experienced artist ready to level up their speed and retention game.