Brand Tone

enthusiastic, glamorous, and customer-focused

Brand Values

• •Variety and Choice: Offering a wide range of lash styles ("over 47 lash styles," "lashes for everyone").
• •Quality & Luxury: Describing products as "premium faux mink" and part of a "LUXURY COLLECTION".
• •Innovation: Promoting "innovative technology" with their magnetic lashes.
• •Customer Satisfaction: Emphasizing responsiveness ("we will respond within 48 hours") and highlighting positive customer feedback.
• •Enhancing Natural Beauty: Stating their products "Enhance your natural beauty with ease and precision."
• •Accessibility/Ease of Use: Marketing magnetic lashes as an "effortless application" and a solution to "messy glue."

Best Practices

• •Stay Enthusiastic and Positive: Use exclamation points appropriately, emojis that convey excitement (✨💖👑💅), and upbeat language. Focus on the transformative and confidence-boosting aspects of wearing lashes.
• •Emphasize Glamour and Quality: Consistently use words like "luxurious," "premium," "glamour," "fabulous," and "stunning" when describing products and their effects. Highlight the quality of materials like faux mink.
• •Be Inclusive and Empowering: Speak to a desire for self-expression and enhancing individual beauty. Use phrases that empower the customer, like "express your unique beauty," "as fabulous as you are," and "create any look you desire."
• •Maintain a Customer-Centric Approach: Frame copy around customer needs and desires (e.g., ease of application, variety, solutions to common lash problems). Encourage interaction and feedback, reinforcing that the brand values its customers.
• •Showcase Variety and Innovation: Regularly highlight the extensive range of styles and any new or innovative products like magnetic lashes or unique lash book concepts. Use visuals that clearly display this variety.

Social Perception

a growing community interested in beauty and lash products. The general online conversation around false eyelashes indicates a strong interest in products that are easy to apply, comfortable, natural-looking, and offer good value. There's also a noted interest in cruelty-free options and innovative application methods like magnetic lashes. The brand seems to be positioning itself to meet these demands by offering variety, faux mink (often associated with cruelty-free), and magnetic options.

Copy Examples

• •Headline: Unlock Your Ultimate Lash Look! ✨ Body: Tired of the same old PJs for your eyes? Explore over 47 styles of luxurious strip lashes at Eyelashies by GB. From natural chic to full-on glam, find the perfect pair to express your unique beauty. Click to discover your new favorite lashes! Call to Action: Shop Now & Glam Up!
• •Headline: Bye-Bye Glue, Hello Gorgeous! 👋 Body: Introducing our revolutionary Magni-Lashes Glamour Pack! Experience the magic of effortless application with our innovative magnetic eyeliner and lash system. Get ready for stunning, secure lashes that last all day. Call to Action: Discover Magnetic Magic!
• •Headline: Your Eyes Deserve the Best. Period. 💅 Body: At Eyelashies by GB, we believe in quality you can feel. Our premium faux mink lashes are crafted for comfort and designed for drama. Elevate your look with lashes that are as fabulous as you are. Call to Action: Indulge in Luxury Lashes.
• •Headline: Got Lash Questions? We've Got Answers! 💖 Body: From choosing the perfect style to application tips, the Eyelashies by GB team is here to help you on your lash journey. We're passionate about lashes and even more passionate about our amazing customers! Call to Action: Contact Us Today!
• •Headline: Be Bold. Be Beautiful. Be You. 👑 Body: Don't just follow trends, set them. With our diverse collection of strip lashes, you have the power to create any look you desire. Which Eyelashies by GB style will you rock today? Call to Action: Find Your Signature Style!