Brand Tone

empowering, accessible, and reassuring

Brand Values

• •Quality and Safety
• •Empowerment and Independence
• •Innovation and Convenience
• •Natural Beauty Enhancement

Best Practices

• •Lead with Empowerment: Always frame the narrative around the customer being in control. Use active, empowering verbs like "Create," "Design," "Master," and "Own Your Look."
• •Prioritize Simplicity and Clarity: When describing the product or application process, use simple, step-by-step language. Avoid industry jargon to ensure the products feel accessible and unintimidating to newcomers.
• •Balance Glamour with Reassurance: While showcasing glamorous results, consistently integrate messages of safety, quality, and skin-friendly ingredients. This builds trust and counters potential hesitation about at-home beauty treatments.
• •Leverage Social Proof and Community: Feature customer reviews, testimonials, and user-generated content in marketing copy. Phrases like "Join thousands of others" or "See why customers rate us 4.4/5" add credibility and build a sense of community.
• •Maintain a Supportive and Encouraging Voice: The tone should always be positive and encouraging. Acknowledge the potential learning curve with a supportive message, such as "A little practice makes perfect for a flawless finish!" to manage expectations and reduce frustration.

Social Perception

Largely positive, praised for quality, value, and appearance, with high customer satisfaction (4.4/5 average rating). Challenges include a learning curve for application, product fragility, and limited detailed information for new users.

Copy Examples

• •Your Schedule. Your Style. Your Lashes. Skip the salon, not the glam. With Lashidol R Self, you are the artist. Get stunning, salon-quality lash extensions in minutes, right from the comfort of your home. Easy to apply, gentle on your eyes, and lasting up to 10 days.
• •Beauty That Puts You First. We believe in quality you can trust. That's why our DIY lash kits are made with 100% vegan, cruelty-free, and skin-friendly ingredients. Feel confident and beautiful, knowing you're using the best.
• •The 10-Minute Trick to All-Week Wow. Transform your look in less time than it takes to drink your coffee. Our innovative Press&Release ™ lashes are designed for the modern woman on the go. One simple application for days of flawless, lightweight wear.
• •Join the Women Redefining Beauty Standards. From our founder to our community, Lashidol R Self is built on empowerment. Become part of a movement that celebrates independence and self-expression. Share your look with #LashidolSelf and inspire others.
• •Effortless Application. Endless Compliments. Ready to turn heads? Our DIY lash kits are designed for a perfect, natural look every time. Whether you're a total beginner or a pro, achieving gorgeous lashes has never been easier.