Brand Tone

Expert & Educational, Aspirational & Empowering, Professional & Trustworthy, Supportive & Community-Focused, Luxurious & Quality-Driven

Brand Values

• •Quality
• •Expertise & Education
• •Empowerment
• •Natural Beauty Enhancement
• •Client Success & Support
• •Hygiene & Safety

Best Practices

• •Always Emphasize Expertise and Quality: Use confident language that reflects Anna's mastery and the premium nature of the products and training. Words like "master," "premium," "expert," "meticulously crafted," "professional-grade" should be common.
• •Maintain an Empowering and Aspirational Voice for Education: Frame training as an investment in a successful future. Highlight student success and the potential for growth. Use phrases like "build your dream," "unlock your potential," "master the art."
• •Focus on Client Benefits (for both product users and end clients): Explain how the products/training will help the lash artist (e.g., better retention, easier application, more clients) and how this translates to benefits for their clients (e.g., beautiful, long-lasting lashes).
• •Ensure Clarity and Professionalism in Product Descriptions and Educational Materials: Provide clear, detailed information that is easy to understand, reinforcing the brand’s authority and trustworthiness. Avoid overly casual slang while remaining accessible.
• •Be Visually Consistent: While this is about copywriting, the visual elements accompanying the text (e.g., high-quality images of lash work, professional product shots, inspiring student photos) should align with the luxurious, expert, and empowering tone of the copy. The language used in social media video captions and on-screen text should also mirror this tone.

Social Perception

Students/Aspiring Lash Artists: Gateway to a successful career, offering valuable training and support. Product Consumers (Lash Professionals): Supplier of high-quality, professional-grade lash products. Salon Clients: High-end, expert salon providing luxurious and safe lash applications. Online Community: Positive and supportive community, particularly among those interested in lash artistry.

Copy Examples

• •Elevate your artistry with Lashes De Anna. Our meticulously crafted lash extensions and premium adhesives are trusted by professionals for flawless, long-lasting results. Give your clients the luxury they deserve.
• •Dreaming of a career in lash artistry? Learn from Master Lash Artist Anna and gain the skills, confidence, and expert knowledge to build your own successful lash empire. Enroll in our Lash Academy today and transform your passion into profit.
• •With over a decade of dedicated experience, Anna, our founder and Master Lash Artist, established Lashes De Anna to share her passion for precision and quality. We are committed to enhancing natural beauty through luxurious lash products and empowering the next generation of lash artists with unparalleled education.
• •Introducing our new [Product Name]! Engineered for perfection and designed for artists who demand the best. Experience [Key Benefit 1] and [Key Benefit 2] for looks that captivate. Shop now and discover the Lashes De Anna difference.
• •Unlock unparalleled retention with Lashes De Anna [Adhesive Name]. Formulated for master technicians, this fast-drying adhesive offers a superior bond, ensuring your clients' lashes look flawless for weeks. Low fumes, maximum hold – the professional’s choice for stunning, durable lash sets.