Brand Tone

Professional, Expert, Supportive, Community-Focused, Educational, Informative, Aspirational, Quality-Driven, Approachable, Friendly

Brand Values

• •Quality
• •Education & Empowerment
• •Customer Satisfaction & Support
• •Innovation
• •Community
• •Integrity & Safety

Best Practices

• •Prioritize Educational Value: Consistently share tips, tutorials, and industry insights to reinforce expertise and support professional growth. This builds trust and positions the brand as a knowledgeable leader.
• •Showcase Quality Through Visuals & Testimonials: Use high-quality imagery and videos of products and results. Share genuine customer testimonials and student success stories to validate product quality and the effectiveness of training.
• •Maintain a Supportive and Encouraging Voice: In all communications (social media comments, emails, descriptions), use language that is encouraging, helpful, and community-oriented. Respond to queries with a friendly and professional demeanor.
• •Emphasize Professional Standards: Highlight the rigorous standards of training, the quality control of products, and adherence to safety and best practices within the industry. This reinforces the "professional" aspect of the brand.
• •Be Consistent Across Platforms: While the style of content may vary (e.g., TikTok vs. YouTube), the core brand message of quality, expertise, and support should remain consistent. Ensure that the language used reflects these core values, whether it's a short caption or a detailed blog post.

Social Perception

Trusted Supplier, Expert Training Provider, Supportive Partner, High-Quality Products, Professional and Reliable

Copy Examples

• •Instagram Post (Product Focus): "Elevate your artistry with lashes that speak volumes. ✨ Our Premium Silk Collection is crafted for unparalleled quality and breathtaking results your clients will adore. Experience the Lashes By Design™ difference. #LashSupplies #ProfessionalLashes #LashArtist #QualityLashes"
• •Facebook Ad (Training Focus): "Ready to master the art of lashing or elevate your current skills? Our expert-led training academy offers comprehensive courses designed for your success. Join the supportive Lashes By Design™ community and transform your passion into a thriving career. Learn more & enroll today! [Link] #LashTraining #LashAcademy #BeautyEducation #LashBoss"
• •Email Newsletter Snippet (Community/Tip): "Hey Lash Pros! Did you know that proper tweezer care can make all the difference in your application speed and precision? This week on the blog, we're sharing our top tips for maintaining your most crucial tools. Because at Lashes By Design™, your success is our priority. Read more: [Link] #LashTips #LashCommunity #ProfessionalDevelopment"
• •Product Page Description (Adhesive): "Unleash flawless retention with our Mega Hold Adhesive. Formulated for experienced lash artists, this fast-drying formula offers superior bonding power and client comfort. Trust Lashes By Design™ for products that perform, every single time. Your clients deserve the best. #LashAdhesive #ProLash #LashTechFav"
• •TikTok Video Caption (Quick Tip/Product Showcase): "Struggling with fanning? Our Easy Fan Volume Lashes are a game-changer! 😍 Create perfect, fluffy fans in seconds. Quality supplies make all the difference! ✨ #LashesByDesign #VolumeLashes #LashHack #LashArtistTips #ProLashSupplies"