Brand Tone

Aspirational, Supportive, Professional

Brand Values

• •Quality & Performance
• •Education & Empowerment
• •Community
• •Customer-Centricity

Best Practices

• •Speak Peer-to-Peer: Always address the audience as a fellow professional. Use industry terminology (e.g., "retention," "fanning," "isolation," "viscosity") correctly and naturally. Avoid overly simplistic language that might sound patronizing.
• •Focus on Benefits, Not Just Features: Instead of just saying "fast-drying glue," frame it as a benefit for the artist: "Cut down your application time without compromising on retention, allowing you to fit more clients into your day."
• •Empower and Inspire: Use active, empowering verbs. Words like "elevate," "master," "create," "transform," and "perfect" align with the aspirational tone and inspire artists to improve their skills using Lash Enchantment products.
• •Champion Your Community: Make featuring customer work a cornerstone of the content strategy. When writing about their work, be specific in your praise (e.g., "notice the seamless attachment," "perfect top line"). This shows genuine appreciation and expertise.
• •Maintain Visual and Textual Cohesion: Ensure the clean, professional, and feminine aesthetic of the website and Instagram feed is matched by the copy. The language should be polished, well-edited, and free of jargon that doesn't serve the professional audience. Keep the tone consistent across all platforms, even if the format changes (e.g., the professional but engaging tone of TikTok should still feel like it's from the same brand as the professional and supportive tone on Instagram).

Social Perception

Lash Enchantment is perceived as a trusted, high-quality partner and a reliable source for professional lash supplies. It is seen as a brand that genuinely supports the growth and skill of lash artists through education and community building, fostering a loyal and satisfied customer base.

Copy Examples

• •Unshakeable Bonds. Unforgettable Lashes. Introducing 'Ethereal Bond' Adhesive. You pour your artistry into every set. You deserve an adhesive that works as hard as you do. Ethereal Bond is engineered for superior retention and a seamless finish, giving you the confidence to create flawless, long-lasting volume and mega-volume sets. Level up your artistry. Your clients will see the difference. #LashEnchantment #LashArtist #ProfessionalLashSupplies #LashAdhesive #VolumeLashes
• •Master the Art of Mega Volume. Ready to elevate your services and command a higher price point? Our intensive Mega Volume Masterclass, led by industry expert Abby, is designed to perfect your technique, from flawless fan-making to advanced styling. We don't just teach you the 'how'—we empower you with the 'why'. Secure your spot and transform your lash game. #LashAcademy #LashTraining #MegaVolume #LashEmpowerment #LashEnchantment
• •Community Spotlight! ✨ We are absolutely enchanted by this stunning wispy set created by the talented @[ArtistUsername] using our 0.05 D Curl lashes and Magic Bond adhesive. This is what artistry is all about! Tag us in your work for a chance to be featured. We see you, and we celebrate you! #LashCommunity #LashEnchantmentFamily #LashGoals #WispyLashes
• •POV: Your easy-fanning lashes actually... you know... fan easily. Spend less time at the base and more time perfecting your art. Our Easy Fanning lashes are a game-changer for speed and consistency. What's your biggest time-saving hack? Let us know! 👇 #LashTechHacks #EasyFanLashes #LashEnchantment #LashSupplier #ProfessionalLashes
• •For Artists, By Artists. Lash Enchantment was born from a passion for the art of lashing and a desire to equip fellow professionals with the tools to create true magic. Since 2018, we've been more than a supplier; we're a partner in your craft. We meticulously source and develop products—from our ultra-soft lash trays to our high-performance adhesives—that we proudly use ourselves. Our mission is to support your growth, celebrate your talent, and provide the unwavering quality your artistry deserves.