Brand Tone

Luxurious, Aspirational, Professional, Expert, Empowering, Confident, Educational, Supportive, Trendy, Modern

Brand Values

• •Quality & Excellence
• •Expertise & Education
• •Client Empowerment & Satisfaction
• •Innovation
• •Professionalism & Skill

Best Practices

• •Maintain a Luxurious Vocabulary: Use words like "luxury," "premium," "bespoke," "artistry," "transform," "elevate," and "empower" consistently across all platforms to reinforce the high-end positioning.
• •Emphasize Expertise & Certification: Regularly highlight the qualifications, experience (especially Christina's 21+ years), and certifications of your artists and educators in posts, bios, and website copy.
• •Visual Consistency: Ensure all imagery and videography align with the luxurious, clean, and aspirational aesthetic. High-quality photos and videos of lash results are crucial.
• •Empowering & Positive Language: Frame messages in a way that makes current and potential clients feel confident, beautiful, and supported. Focus on the transformative and empowering aspects of the services and training.
• •Blend Professionalism with Trendiness: While maintaining a professional tone, especially for academy-related content, don't be afraid to incorporate trendy language, hashtags, and relevant beauty slang on platforms like TikTok and Instagram to stay relatable and modern.

Social Perception

Premium service provider in the beauty industry, specializing in high-quality lash extensions and thorough training. Trendy, professional, and in-demand.

Copy Examples

• •Elevate your everyday. ✨ Experience the art of luxurious lashes at Lash Doll Studio & Academy. Our certified artists craft bespoke looks that empower and enchant. Book your transformation today. #LashDollStudio #LuxuryLashes #ExpertArtistry #ExeterCA
• •Ready to become a lash boss? 👑 Our acclaimed Lash Academy, led by industry veterans like Christina with 21+ years of expertise, offers comprehensive certification courses to kickstart your dream career. Learn from the best, be the best. Enroll now! #LashAcademy #LashTraining #BeautyCareer #LashCertification #LashDollAcademy
• •Treat yourself, Doll! 😉 For a limited time, get [Specific Offer, e.g., $50 off] your first Full Set of Mega Volume Lashes. Unleash your inner confidence with a stunning new look. Tap the link in bio to book – spaces are filling fast! #LashDeals #ExeterLashes #SpecialOffer #LashDollStudio
• •At Lash Doll Studio & Academy, it's more than just lashes – it's a commitment to excellence. With certified artists boasting decades of combined experience and a passion for empowering beauty, we deliver unparalleled results and premier education. Your journey to flawless lashes and a thriving career starts here.
• •Lash game strong. 💪 Obsessed is an understatement. Come get Dolled up! ✨ #LashGoals #LashTransformation #LashDollStudio #BeautyReels