Brand Tone

Aspirational, educational, and professional. Precise, confident, and empowering. Communicates luxury and exclusivity without being unapproachable, speaking to the audience as respected peers.

Brand Values

• •Uncompromising Quality
• •Professional Empowerment
• •Innovation
• •Community
• •Excellence in Artistry

Best Practices

• •Always address your audience as knowledgeable professionals. Use correct industry terminology and avoid over-simplifying concepts. Your copy should reflect that you respect their expertise.
• •Frame product features in terms of professional benefits. Instead of saying "our glue dries fast," say "our glue's rapid curing time allows you to service more clients without sacrificing quality."
• •Avoid overly casual slang, excessive emojis, or a tone that undermines the luxury positioning. The voice should always be confident, clean, and sophisticated.
• •Integrate educational content into your copywriting. Every post is an opportunity to offer a tip, a technique, or an insight that helps your audience become better at their job. This builds trust and authority.
• •Use powerful, evocative language that inspires your audience. Words like "elevate," "master," "redefine," "precision," and "artistry" align with the brand's goal of empowering professionals to achieve excellence.

Social Perception

Perceived as a premium, reliable, and trustworthy brand. An investment for customers' businesses, gaining significant authority and credibility through high-quality education and certification. Seen as a mark of quality and dedication among serious lash professionals, respected for consistency and contributions to professionalizing the lash industry.

Copy Examples

• •Consistency in every drop. The hold your clients trust, the performance your artistry demands. Our Infinity adhesive is engineered for flawless retention and seamless application. Elevate your standards. #LashBarPro #ProfessionalLashAdhesive
• •Your talent is undeniable. We provide the techniques to make it unforgettable. Our advanced Mega Volume course is more than just a class—it's your next step towards becoming an elite artist in the industry. Limited spots available. Enroll today and redefine your potential. #LashLikeaPro
• •We see the passion, the precision, and the late nights. We're more than a supplier; we're your partner in artistry. What's one piece of advice you'd give to a new lash tech just starting out? Share your wisdom below and let's lift up our community together. #LashArtistCommunity #LashBarProFamily
• •The Tools of the Masters. The Results of a Pro. For a limited time, build your artist's toolkit with 20% off all professional lash trays. Stock your studio with the quality that sets you apart. #LashExcellence
• •LashBar Pro was founded on a simple principle: the artist is only as good as their tools. We saw a need for uncompromising quality in a field of artistry that demands perfection. Every product we create, from our precision tweezers to our advanced adhesives, is designed not just to meet industry standards, but to set them. We don't just sell supplies; we champion the craft. Your success is our mission.