Brand Tone

Knowledgeable & Passionate, Warm & Inviting, Authentic & Trustworthy, Artistic & Appreciative, Service-Oriented & Helpful

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Heritage
• •Customer Satisfaction & Personalized Service
• •Integrity & Fairness
• •Passion for the Product

Best Practices

• •Emphasize Expertise and Passion: Consistently share knowledge about the origins, materials, and craftsmanship of the rugs. Let the passion for these "works of art" shine through in descriptions and interactions.
• •Maintain a Warm and Personal Voice: Use welcoming and approachable language. Address customers directly and personally where possible, mirroring the in-store experience praised by clients.
• •Highlight Authenticity and Heritage: Regularly reinforce the value of genuine, handmade rugs and the stories they carry. Use terms that evoke tradition, artistry, and the cultural significance of the pieces.
• •Focus on Quality and Lasting Value: Describe the rugs not just as decorative items but as durable, high-quality investments that can be cherished for generations.
• •Showcase Customer Experiences (with permission): Incorporate testimonials and customer stories (like those on the website) into marketing materials to reinforce the positive social perception and trustworthiness of the brand.

Social Perception

Lashar Rugs is highly regarded by its customers and is recognized as a top rug store in Toronto. Customers perceive the brand as trustworthy, offering high-quality, authentic rugs with excellent, personalized customer service. The owner, Hossein, is a significant asset, often personally mentioned for his expertise, warmth, and helpfulness. The rugs are seen not just as floor coverings but as art pieces that add beauty, luxury, and warmth to a home. There's an appreciation for the "old school" business approach, suggesting customers value the personal touch and integrity they experience.

Copy Examples

• •Headline: Unroll a Story in Every Thread. Discover Handpicked Persian & Tribal Rugs at Lashar. Body: More than just a rug, it's a piece of history, an artisan's legacy. At Lashar Rugs, we travel the world to bring you authentic, hand-knotted treasures, each with a unique soul. Let Hossein guide you to the perfect masterpiece for your home. Tone: Artistic, Authentic, Personal
• •Headline: Feel the Artistry. Experience Lashar Rugs. Body: From the vibrant looms of Iran to the intricate patterns of Afghanistan, our collection is a testament to generations of craftsmanship. Find a rug that speaks to you and adds warmth, luxury, and character to your space. Quality you can trust, service you'll remember. Tone: Quality-focused, Passionate, Trustworthy
• •Headline: Your Home's Next Heirloom Awaits. Body: At Lashar Rugs, we believe a fine rug is an investment in beauty and heritage. Explore our exquisite collection of hand-dyed Kilims, majestic Persians, and unique tribal designs – each chosen for its exceptional quality and timeless appeal. Let us help you find a piece to be cherished for generations. Tone: Appreciative, Heritage-focused, Inviting
• •Headline: The Personal Touch in Every Weave, And Every Welcome. Body: Step into Lashar Rugs and experience the difference. Hossein and our team offer more than just rugs; we offer expertise, genuine care, and a passion for helping you discover the perfect piece. No pressure, just beautiful rugs and friendly advice. Tone: Warm, Service-Oriented, Friendly
• •Headline: Beyond Decoration. It's Lashar. Body: Discover the soul of craftsmanship with our hand-selected rugs. Each piece tells a story of tradition, artistry, and the finest natural materials. Whether classic or contemporary, find the authentic rug that transforms your house into a home. Visit our showroom or explore online. Tone: Authentic, Knowledgeable, Artistic