Brand Tone

Passionate & Knowledgeable, Artisanal & Quality-Focused, Story-Driven & Authentic, Community-Oriented & Friendly, Ethical & Fair

Brand Values

• •Quality & Craftsmanship
• •Transparency & Storytelling
• •Fairness & Ethical Sourcing
• •Passion & Dedication
• •Customer Connection & Service
• •Innovation

Best Practices

• •Embrace the "Coffee Geek" Passion: Let genuine enthusiasm and deep knowledge shine through in all communications. Use descriptive language that conveys an appreciation for the nuances of coffee.
• •Tell the Story: Consistently weave in narratives about the coffee's origin, the farmers, and the unique aspects of each bean or blend. "Every Cup Has a Story" should be a guiding principle.
• •Highlight Quality and Craftsmanship: Emphasize the experience, the meticulous roasting process, and the premium nature of the beans. Use terms like "artisanal," "specialty grade," "handcrafted."
• •Maintain a Friendly, Approachable Voice: Reflect the excellent customer service praised in reviews. Be informative but also welcoming and open to engaging with the community.
• •Be Authentic and Transparent: Clearly communicate values like fair trade and ethical sourcing. Share insights into the process and the people behind the coffee, fostering trust and connection.

Social Perception

Las Fincas Coffee is perceived as a high-quality, artisanal coffee roaster run by passionate and knowledgeable individuals. Customers trust the brand for its excellent coffee and exceptional, personalized customer service. They are seen as a respected local Montreal business that cares about the origin of its coffee and the farmers who grow it. The brand has a strong reputation for quality and ethical practices among its clientele.

Copy Examples

• •Headline: Beyond the Bean: Discover the Story in Every Sip. Body: At Las Fincas, coffee is more than a morning ritual—it's a journey. We meticulously source unique, specialty-grade beans from dedicated farmers, roasting them with 20 years of passion to unlock their true character. Taste the story. Taste the craft. Call to Action: Explore Our Single Origins.
• •Headline: Crafted in Montreal, Rooted in Passion. Body: For two decades, we've dedicated ourselves to the art of coffee. From rebuilding our roaster to traveling to the source, our commitment is to bring you an unparalleled cup. Experience the Las Fincas difference – where every bean tells its tale. Call to Action: Shop Local, Taste Global.
• •Headline: Fairly Traded. Expertly Roasted. Exceptionally Delicious. Body: We believe in coffee that empowers. Las Fincas is proud to be a Fairly Trading Company, ensuring our partner farmers are valued for their quality. This ethical approach, combined with our artisanal roasting, means a better cup for you, and a better future for them. Call to Action: Learn About Our Farmers.
• •Headline: Meet Your Coffee Geeks. Body: We live and breathe coffee. It’s our life's passion. Got questions about brewing? Curious about tasting notes? We're here to share our knowledge and help you find your perfect cup. That’s the Las Fincas promise. Call to Action: Visit Us & Chat Coffee!
• •Headline: More Than Just Coffee – It’s a Connection. Body: From the dedicated hands that pick the cherries to our meticulous roasting process right here in Montreal, every cup of Las Fincas coffee is a testament to collaboration and quality. Join our community of coffee lovers. Call to Action: Discover Our Bestselling Blends.