Brand Tone

Charming, Responsible, and Practical.

Brand Values

• •Heritage & Family
• •Quality & Durability
• •Finnish Design & Craftsmanship
• •Sustainability & Responsibility
• •Safety & Practicality

Best Practices

• •Lead with a Story: Whether it's the brand's family history, the inspiration behind a Moomin design, or the journey of a recycled material, storytelling will reinforce the brand's charming and authentic tone.
• •Balance Whimsy with Practicality: Especially for the Lasessor X collection, always connect the enchanting Moomin designs back to the product's practical benefit (e.g., "Whimsical designs that keep you safe," "Playful patterns that protect you from the rain").
• •Weave in "Finnishness": Regularly mention the "Design from Finland" heritage. Use words like "Nordic," "Helsinki," and concepts of clean, functional design to ground the brand in its respected origin.
• •Be Transparent about Sustainability: Don't just say "eco-friendly." Be specific. Use phrases like "Made from recycled PET bottles," "Crafted for timeless durability," and "Partnering with socially responsible factories" to give weight to the claims.
• •Use a Warm and Reassuring Voice: The tone should feel like advice from a trusted friend. Use comforting and confident language (e.g., "Don't worry," "Stay safe," "Built to last") to build a relationship with the customer based on reliability and care.

Social Perception

The public perception of Lasessor is overwhelmingly positive, built on its strong design identity and product quality. It is perceived as trusted, reliable, high-quality, stylish, and its products are considered gift-worthy. There's appreciation for its eco-conscious efforts, with room for increased visibility in social media.

Copy Examples

• •Stay seen, stay whimsical. Our Lasessor X Moomin reflective scarf brings Tove Jansson's beloved characters to life, glowing softly to keep you safe on evening strolls. It’s more than an accessory; it’s a little piece of Finnish magic for your everyday adventures. #LasessorXMoomin #FinnishDesign #WearableSafety
• •Forget flimsy plastic bags forever. Our Moomin eco-tote, crafted from 100% recycled plastic bottles (RPET), is as kind to the planet as it is charming. Featuring a playful scene from Moominvalley, this durable and lightweight bag folds neatly into a small pouch, ready for any spontaneous trip to the market. Designed in Finland, built for a lifetime of errands.
• •At Lasessor, we believe true style doesn't fade. For over 60 years, our family has been dedicated to crafting accessories that last. This season, explore pieces designed with purpose—from our classic wool scarves to our eco-friendly bags, all created with Finnish design and sustainability at their core.
• •Clean lines. Premium materials. A touch of Nordic charm. Lasessor combines decades of heritage with modern, sustainable design. From luxurious silk scarves to our iconic Moomin collaborations, find the perfect piece to complete your style. Awarded the 'Design from Finland' seal for a reason. Shop the collection.
• •From a love story that brought our founder from Holland to Finland in the 1960s, a passion for accessories was born. Today, Lasessor remains a family company at heart, weaving together timeless design and a deep respect for our planet. Every scarf, bag, and umbrella we create is a testament to our values: durable quality, Finnish creativity, and the simple joy of a well-made accessory.