Tono de Marca

Personal, heartfelt, and creative, fostering a direct and intimate connection with customers, emphasizing passion for craft and attention to detail.

Valores de Marca

• •Personalization and Individuality
• •Craftsmanship and Quality
• •Emotional Connection
• •Authenticity and Passion
• •Inspiration from Home and Nature

Mejores Prácticas

• •Maintain the Personal Touch: Always use a warm, direct, and heartfelt tone. Address the customer as an individual, not a transaction. Sharing small personal anecdotes or inspirations behind a product can strengthen this connection.
• •Highlight the "Why," Not Just the "What": Instead of just describing a product (e.g., "laser-engraved sign"), focus on the emotional benefit (e.g., "A unique way to welcome guests and tell your family's story").
• •Emphasize Craftsmanship and Origin: Consistently mention terms like "handcrafted," "made with love," "attention to detail," and the "made in Rostock" origin to reinforce the values of quality and authenticity.
• •Use Storytelling: Weave the brand's story and values into product descriptions and social media. The founder's background is a unique asset that builds trust and distinguishes the brand from competitors.
• •Encourage Customization and Interaction: Actively invite customers to share their ideas and request custom orders. Phrasing like "How can we make this special for you?" or "Send us your vision" reinforces the brand's commitment to personalization and customer service.

Percepción Social

Trustworthy, small-scale business offering high-quality, authentic, and emotionally resonant products; perceived as a source for thoughtful, personalized gifts that are more special than mass-produced alternatives, accessible, and customer-focused.

Ejemplos de Copy

• •For the day you'll always remember. Our personalized wedding cake toppers are crafted with love and precision to add a truly unique touch to your celebration. Let's create a beautiful keepsake for your beautiful beginning.
• •Give more than a gift; give a memory. This Christmas, surprise them with a personalized wooden ornament, engraved with the words that matter most. Handcrafted with care, made to be cherished for years to come.
• •Make your house a home, one detail at a time. Inspired by the natural beauty of the coast, our custom wooden signs bring warmth and personality to any space. What story will your walls tell?
• •From a simple piece of olive wood to a cherished family keepsake. ✨ Every line, every letter is engraved with passion. We love bringing your ideas to life! Have a special request? Send us a DM!
• •Laserie isn't just a shop; it's a passion project. Founded by Nadine Schwark, a mom of three and a proud Rostock native, we believe in creating beautiful things for beautiful moments. Each piece tells a story—let us help you tell yours.