Brand Tone

Warm, Approachable, and Professional

Brand Values

• •Australian-Made Quality
• •Personalization & Lasting Memories
• •Family-Owned & Community-Focused
• •Craftsmanship & Pride
• •Customer-Centric Service

Best Practices

• •Always Lead with "Australian-Made" and "Family-Owned": These are your strongest value propositions. Weave them into your story on your "About Us" page, in social media bios, and in ad copy to build immediate trust and differentiate from mass-produced competitors.
• •Focus on the "Why," Not Just the "What": Instead of just saying "engraved chopping board," frame it as "the perfect gift for the family that loves to cook together." Connect each product to an emotion, a memory, or an occasion.
• •Maintain a Warm and Personal Voice: Write as if you're speaking to a friend or a neighbour. Use "we" and "our" to reinforce the family business aspect. On social media, ask questions, use emojis where appropriate, and always respond to comments with genuine warmth.
• •Showcase the Story Behind the Product: When posting customer work (with permission), tell a small story. "We loved making this special memorial plaque for a beloved pet," or "How beautiful is this guest book alternative for an upcoming country wedding?" This adds a layer of authenticity and emotional connection.
• •Be Consistent Across All Channels: Ensure the "warm, approachable, professional" tone is present everywhere—from your website's refund policy to your Facebook posts and email newsletters. This builds a cohesive and predictable brand experience that customers can rely on.

Social Perception

Trusted, High-Quality, and Personal

Copy Examples

• •Headline: Lasting Memories, Beautifully Engraved. Body: Your wedding details should be as unique as your love story. From personalized guest books to custom timber place cards, our family business in Stanthorpe handcrafts each piece with care. Let's create a treasured keepsake from your special day. Australian-made, with love. #WeddingInspo #AustralianWeddings #CustomGifts
• •Headline: Your Brand, Etched in Style. Body: Make a powerful first impression. ✨ We had the pleasure of creating this custom hardwood sign for a fellow local business! Every detail is laser-engraved to perfection right here in our Aussie workshop. How can we bring your brand to life? #BusinessSignage #ShopLocalAustralia #LaserEngraving #FamilyBusiness
• •Headline: The Heart of the Home, Personalised for You. Body: Crafted from beautiful, durable Australian Camphor Laurel, this isn't just a cutting board—it's a centrepiece for family gatherings. Engrave it with a family name, a special date, or a cherished recipe to create the perfect housewarming or anniversary gift. Hand-finished with pride in Stanthorpe, QLD.
• •Subject: Gifts They'll Keep Forever (From Our Family to Yours) Body: This Christmas, give more than just a gift. Give a memory. Our collection of personalised, Australian-made treasures is perfect for showing you care. From custom tree ornaments to engraved serving boards for your festive feast, each item is crafted with a personal touch. Shop now for guaranteed pre-Christmas delivery!
• •Headline: Stock Your Shelves with Authentic Australian Craftsmanship. Body: Offer your customers something truly special. True Edge Designs is a family-owned, Australian brand specializing in high-quality, laser-engraved gifts that your customers will love. Our products have a proven track record in retail and make for popular, heartfelt gifts. Let's partner up! #WholesaleAustralia #AustralianMade #RetailGifts