Brand Tone

Professional, innovative, and customer-centric, with a clear, confident, straightforward, and informative voice, reflecting creativity and passion for design.

Brand Values

• •Quality and Precision
• •Innovation
• •Customer Focus
• •Sustainability
• •Creativity and Collaboration

Best Practices

• •Always lead with quality and precision: Use words like "high-quality," "precision," "advanced technology," and "superior" to reinforce this core value.
• •Highlight innovation and creativity: Showcase unique projects and talk about the "endless possibilities" and "creative solutions" you offer.
• •Maintain a customer-centric approach in your language: Use phrases like "we partner with you," "your vision, our expertise," and "we help you grow."
• •Emphasize your commitment to sustainability: Mention your use of eco-friendly materials and local production whenever relevant.
• •Keep it professional but approachable: While the tone should be professional, especially for B2B communication, it's also important to convey passion and a collaborative spirit to attract creative clients.

Social Perception

Perceived as a reliable and high-quality partner for creative and manufacturing needs, pioneering in their field in Finland, offering locally unavailable services. The brand is associated with sustainability, local production, and is recognized for helping small, independent designers grow their businesses.

Copy Examples

• •From intricate jewelry to bold art installations, your vision deserves the highest quality. We partner with Helsinki's most creative minds to bring ideas to life with precision laser cutting and vibrant printing. Let's create something extraordinary together.
• •Elevate your brand with custom-made signage, displays, and promotional products. Our advanced technology and commitment to quality ensure a flawless finish every time. Fast, reliable, and produced right here in Helsinki.
• •Introducing our latest innovation: stunning UV printing on sustainable Finnish plywood. Add a new dimension to your designs with rich colors and durable finishes. Perfect for art prints, interior decor, and more.
• •Have a unique idea for a gift or a personal project? We offer custom laser cutting and printing for everyone. Bring us your design, and we'll handle the rest with precision and care.
• •Why is material quality crucial for laser cutting? At Laser Cut Studio, our commitment to using the best, sustainably sourced materials means a superior result for our clients. Discover how our expertise can benefit your next project.