Brand Tone

Friendly and Approachable, Supportive and Encouraging, Creative and Inspiring, Passionate and Enthusiastic, Helpful and Informative, Professional yet Relatable

Brand Values

• •Quality
• •Creativity and Originality
• •Customer Focus & Support
• •Australian Made & Owned
• •Community
• •Integrity and Honesty
• •Adding Value
• •Accessibility & Flexibility

Best Practices

• •Be Genuinely Enthusiastic & Passionate: Let your love for crafting and creativity shine through. Use vibrant, positive language. This aligns with the founder's own expressed passion.
• •Champion Your Community: Regularly feature customer creations (with permission), run contests, and use inclusive language ("we," "us," "our creative community"). This reinforces the supportive and community-focused values.
• •Emphasize Quality and Australian Made: Consistently weave in mentions of product quality and local manufacturing, as these are key differentiators and valued by customers.
• •Keep it Approachable & Helpful: Use clear, easy-to-understand language. Avoid overly technical jargon unless explaining a specific process. Be responsive and friendly in all communications, mirroring their praised customer service.
• •Inspire, Don't Just Sell: Frame product descriptions and social media posts around the creative possibilities they unlock for the customer. Ask questions, offer tips, and encourage imagination.

Social Perception

High-Quality Products, Excellent Customer Service, Fast Turnaround/Shipping, Supportive of Crafters/Small Businesses, Australian Made, Wide Range of Products

Copy Examples

• •✨ Spark Your Next Masterpiece! ✨ Dreaming up your next creative project? Our premium, Australian-made acrylic and timber blanks are the perfect canvas. From dazzling keychains to statement signage, let your imagination run wild! What will you create today? #LaserCutBlanks #CraftSupplies #MadeInAustralia #DIYProjects #CreativeCommunity
• •We LOVE Seeing Your Creations! ❤️ You, our amazing community of crafters and makers, inspire us every single day! Got a project made with LCB goodies? Tag us @lasercutblanks and use #LCBMakes for a chance to be featured. Let's celebrate creativity together! #CustomerLove #CraftCommunity #HandmadeWithLCB #AustralianCrafters
• •Quality You Can Trust, Project After Project. 🇦🇺 At Laser Cut Blanks, quality isn't just a word, it's our promise. From our workshop in country Victoria to your craft table, every blank is meticulously cut and inspected. Because your beautiful creations deserve the best start. Shop our range today! #QualityCraftSupplies #AustralianOwned #LaserCutGoodness #CraftBlanks
• •Stuck for an Idea? We've Got a Blank For That! Whether it's a personalised gift, a new product for your small biz, or just a fun weekend craft, our huge range of laser-cut shapes has you covered. Explore endless possibilities and let us help bring your vision to life. Visit lasercutblanks.com.au! #CraftInspiration #LaserCutShapes #DIYCrafts #SmallBusinessSupplies #AcrylicBlanks #WoodenBlanks
• •From Our Family to Yours: Fuelling Your Creative Passion. As a family-run business, we pour our hearts into every order. We're passionate about providing fellow Aussie creators, hobbyists, and small businesses with the best quality blanks and supportive service. Thank you for letting us be a part of your creative journey! #FamilyBusiness #SupportSmallAU #LaserCutBlanks #CraftyPeeps #CreativeJourney