Brand Tone

Artisanal, Personable, and Trustworthy

Brand Values

• •Craftsmanship and Quality
• •Personalization and Uniqueness
• •Emotional Connection
• •Customer Centricity
• •Local Production

Best Practices

• •Lead with the "Why": Always start with the emotion or the occasion (the memory, the celebration, the "thank you") before describing the product's features. Frame products as solutions for finding a meaningful gift.
• •Emphasize French Craftsmanship: Regularly use keywords like "crafted in France," "from our workshop," "artisanal," and "savoir-faire" to reinforce the brand's core value of local, high-quality production.
• •Tell a Story: Use captions and descriptions to tell micro-stories. Who is the gift for? What is the occasion? This helps customers visualize the product in their own lives and connects them to the brand on an emotional level.
• •Use a "You-Centric" Voice: Write copy that speaks directly to the customer. Use "your" and "you" (e.g., "Your custom design," "A gift for your loved one") to make the experience feel personal, collaborative, and focused on their needs.
• •Build Trust Through Visuals and Testimonials: Consistently pair strong copy with high-quality photos of the actual products. Actively encourage customers to share their photos and feature user-generated content (with permission) as social proof of quality and customer satisfaction.

Social Perception

The public and customers perceive LASERBOIS as a high-quality, reliable specialist for personalized wooden gifts and decorations. It is seen as a go-to source for unique presents, especially within the equestrian community and for personal events like weddings. The overwhelming sentiment is positive, with customers frequently highlighting the beauty of the final product and the professionalism of the service. The brand is viewed as a passionate small business that delivers on its promises.

Copy Examples

• •From our workshop to their stable. ✨ There’s nothing like seeing a rider’s name beautifully engraved on their favorite brush. Every detail is crafted with precision and care, creating a gift that’s both practical and full of heart. Made with passion in our French workshop. #Laserbois #EquestrianGift #PersonalizedBrush #MadeInFrance
• •Add a personal touch to your perfect day. Planning your wedding? Imagine custom wooden place cards for your guests, a personalized ring box, or unique table numbers that tell your story. At LASERBOIS, we craft timeless wooden keepsakes for your special day. Let's create something beautiful together. Explore our wedding collection.
• •Your Memories, Engraved in Wood. Unique, personalized objects crafted with passion in France. The perfect gift for every occasion.
• •Celebrate victory with a trophy that’s as unique as the achievement. Crafted from solid oak and engraved with precision laser technology, this award is designed to last a lifetime. Personalize it with the event name, date, and winner's details to create a truly memorable prize. A symbol of success, handcrafted in our workshop.
• •Subject: The Perfect Gift is Personal | New Ideas from LASERBOIS