Brand Tone

Playful, Flirty, Confident, Empowering, Trendy, Fashion-Forward, Approachable, Value-Oriented

Brand Values

• •Empowerment
• •Confidence
• •Style & Fashion
• •Value/Affordability
• •Inclusivity & Body Positivity
• •Self-Expression & Self-Care

Best Practices

• •Define and Document Your Tone: Clearly articulate the brand's tone (e.g., playful, empowering, chic, flirty) and document it in a brand style guide. Include examples of "do's and don'ts."
• •Speak Your Audience's Language: Understand the target demographic (primarily young women) and use language, references, and humor that resonate with them, while staying true to the brand's core personality.
• •Emphasize Empowerment and Confidence: Consistently weave messages of self-love, confidence, and body positivity into the copy, aligning with La Senza's stated values.
• •Balance Playfulness with Allure: Maintain a tone that is both fun and flirty but also sophisticated and alluring, reflecting the nature of lingerie without being overly explicit or cheapening the brand.
• •Be Consistent Across All Channels: Ensure the brand voice is uniform across the website, social media posts, email marketing, ad campaigns, and even in-store communications to build a strong, recognizable brand identity.

Social Perception

Affordable & Trendy Option, Hit-or-Miss Quality & Service, Empowering but Sometimes Inconsistent, Known for Promotions

Copy Examples

• •Headline: Unleash Your Inner Icon. Body: Don't just wear lingerie, *own* it. Our latest collection is designed for the woman who writes her own rules and lives life unapologetically. Sexy, comfortable, and all you. Shop now and feel the power.
• •Headline: Confidence Looks Good On You. (So Does This.) Body: Ready to turn heads, starting with your own? Slip into something that makes you feel as amazing as you are. From daring lace to everyday fabulous, find your perfect fit and let your confidence shine.
• •Headline: Hello, Bombshell. Your Lingerie Drawer Called. Body: It's asking for an upgrade. Spoil yourself with our new arrivals – because feeling good underneath is the ultimate self-care. Playful. Powerful. Perfectly priced.
• •Headline: Too Glam To Give A Damn. Body: Life’s too short for boring lingerie. Make a statement with bold colors, intricate details, and the perfect fit that screams confidence. Dare to be you.
• •Headline: Your Daily Dose of Fabulous. Body: Who says sexy is only for special occasions? Elevate your everyday with lingerie that’s as comfortable as it is captivating. Because every day is a good day to feel amazing.