Brand Tone

Enthusiastic and Passionate, Friendly and Approachable, Supportive and Educational, Community-Focused, Knowledgeable

Brand Values

• •Passion for the Hobby
• •Creativity and Imagination
• •Learning and Skill Development
• •Fun and Enjoyment
• •Community
• •Quality
• •Customer Satisfaction

Best Practices

• •Lead with Passion: Ensure all communications reflect a genuine enthusiasm for the Gundam and model kit hobby.
• •Be the Hobbyist's Friend: Use an approachable, friendly, and encouraging voice. Avoid overly corporate or impersonal language.
• •Foster Community Spirit: Actively engage with your audience, ask questions, feature their work (with permission), and make them feel part of the LA Scale Model family.
• •Educate and Empower: Continue to share knowledge, tips, and resources that help builders of all skill levels succeed and enjoy the hobby more.
• •Stay Authentic and Responsive: Be transparent, address customer queries promptly and with a personal touch (as exemplified by the positive "Simon" mentions), and let the brand's genuine love for the hobby shine through.

Social Perception

Highly Positive, Reliable and Trustworthy, Engaged Community Member, Advocate for the Hobby

Copy Examples

• •🚀 It’s HERE! The brand new [Specific Gundam Kit Name] just landed at LA Scale Model, and trust us, the detail is INSANE. Perfect for that epic build you've been planning! Ready to dive in? Link in bio to snag yours! What will YOU build first? #LAScaleModel #GunplaJoy #NewRelease #MechaMadness #BuildLearnFun
• •Building your dream Gunpla? You need the right gear! 💪 From precision nippers to the perfect paints, LA Scale Model has the finest tools to elevate your craft. We believe in turning simple builds into art! [Link to Tools Section] What's one tool you can't live without? #LAScaleModel #GunplaTools #ModelBuilding #Craftsmanship #HobbySupplies
• •Weekend build mode: ACTIVATED! 🔥 What's on your workbench, #GunplaCommunity? Share your progress! Need a restock or some inspiration for your next project? LA Scale Model has you covered! 😉 lascalemodel.com #LAScaleModel #GundamBuilds #HobbyTime
• •At LA Scale Model, a kit like the [Product Name] is more than just plastic parts – it's a new adventure in creativity. We're builders too, and we share your passion! That’s why we’re committed to providing not just great kits, but also the support and community to help you learn, build, and most importantly, have fun. Let's get building! #GameOnBuildOn
• •Check out this incredible [Kit Name] build by @[UserTag]! 🤯 We LOVE seeing what our community creates! Keep those amazing projects coming. Inspired? Find your next kit at LA Scale Model (link in bio)! ✨ #LAScaleModel #GunplaCommunity #CustomerLove #MechaModel #AmazingBuilds #HobbyInspiration