Brand Tone

Authentic & Passionate, Warm & Inviting, Artisanal & Quality-Focused, Descriptive & Evocative, Personal (in some communications)

Brand Values

• •Authenticity
• •Quality
• •Support for Small Producers
• •Tradition & Heritage
• •Customer Satisfaction
• •Sustainability

Best Practices

• •Embrace Sensory Language: Use words that evoke the tastes, smells, sights, and textures of Provence and the products. Describe the golden color of the olive oil, the fragrant aroma of lavender, or the rustic charm of the packaging.
• •Highlight the Artisanal and Local Angles: Consistently emphasize that products are handmade, sourced from small producers, and embody traditional craftsmanship. Mention the origin and the people behind the products when possible.
• •Maintain a Warm, Passionate, and Inviting Voice: Write as if you're sharing a beloved discovery with a friend. Let the genuine enthusiasm for Provençal culture and cuisine shine through.
• •Tell Stories: Share the narratives behind the products, the producers, or the traditions they represent. This creates an emotional connection and makes the brand more memorable.
• •Ensure Consistency Across All Platforms: Whether it's a website product description, an Instagram caption, or a customer service email, the tone should remain recognizably La Sariette – authentic, quality-focused, and evocative of Provence.

Social Perception

Trusted Source for Provençal Goods, Evokes Positive Emotions, Appreciation for Artisanal Quality, Good Service

Copy Examples

• •Headline (Website Banner): Savor the Soul of Provence. Authentic Flavors, Straight From Our Artisans to Your Table.
• •Social Media Post (Instagram/Facebook): Golden hour in Provence isn't just a time of day, it's a taste. ✨ Discover our sun-drenched apricot confit, handcrafted by local producer [Producer's Name] using generations-old traditions. A little jar of Provençal sunshine, perfect for your morning tartine or with your favorite cheese. #LaSariette #TasteOfProvence #ArtisanalFood #FrenchDelicacies #SupportLocal
• •Product Description (for Lavender Honey): Drizzle a spoonful of pure Provençal bliss. Our Lavender Honey is a delicate symphony of floral notes, harvested by [Producer's Name]'s bees from the vibrant lavender fields of the Valensole plateau. Its smooth texture and enchanting aroma will transport you to a summer's day in the South of France. Perfect for sweetening your tea, drizzling over yogurt, or simply enjoying by the spoonful.
• •Email Newsletter Snippet (promoting a new seasonal box): Escape to Provence this season! 🌿 Our new [Season] Gourmet Box has arrived, brimming with handpicked treasures from our favorite local artisans. Imagine unpacking [mention 2-3 specific items like 'a zesty lemon tapenade, fragrant Herbes de Provence, and a bottle of crisp rosé...']. It's more than just food; it's an experience. Limited quantities available – order yours and bring the authentic taste of Provence home.
• •About Us Snippet: At La Sariette, we're more than just a shop; we're storytellers of Provence. Our journey began with a passion for the rich culinary heritage and the dedicated artisans who keep it alive. We personally curate every product, ensuring it embodies the authentic taste and spirit of this sun-kissed land. When you choose La Sariette, you're not just buying a product; you're supporting a community and savoring a piece of true Provençal tradition.