Brand Tone

Bold & Unapologetic, Empowering & Activist, Conscious & Responsible, Proud & Cultural, Edgy & Urban

Brand Values

• •Social Justice
• •Identity & Heritage
• •Sustainability & Ethical Practices
• •Empowerment & Voice
• •Community Impact

Best Practices

• •Anchor in Your "Why": Always circle back to the core reasons LSC Swag exists—social justice, identity, sustainability. Let this "why" infuse every piece of copy, from product descriptions to social media captions.
• •Use Strong, Action-Oriented Language: Employ verbs and phrasing that convey power, conviction, and a call to action (e.g., "Demand," "Amplify," "Resist," "Celebrate," "Join"). Avoid passive or overly neutral language.
• •Embrace Cultural Authenticity (Bilingual where appropriate): Weave in Spanish phrases or cultural references naturally where they fit the message and audience, reinforcing the brand's Puerto Rican roots. Ensure authenticity and correct usage.
• •Be Transparent About Values in Action: Don't just state values; show them. When discussing sustainability, mention specific practices like "made-to-order" or "eco-friendly DTG printing." When talking about community, mention the donation aspect.
• •Maintain an "Unapologetic" Yet Inclusive Stance: While the brand is bold and takes strong stances, ensure the language, while direct, still feels welcoming to allies and those learning about the issues. The goal is to spark conversation and build a community around shared values.

Social Perception

Positive Advocacy, Culturally Authentic, Ethically Minded, Niche Appeal, Awareness & Engagement

Copy Examples

• •Headline: Wear Your Resistance. Spark the Conversation. Body: Our streets, our stories, our style. LSC Swag isn't just apparel; it's a statement. Crafted in Puerto Rico with sustainable materials and a whole lot of heart. Join the movement. #LSCSwag #Unapologetic #DecolonizeFashion
• •Headline: Afro-Latinx Power. Woven into Every Thread. Body: Celebrate your roots. Amplify your voice. Our latest collection honors the fire and beauty of our heritage. Ethically made, because our culture and our planet deserve respect. #BoricuaBuilt #SustainableSwag #IdentityIsPower
• •Headline: Más Que Ropa. Es Causa. (More Than Clothes. It's Cause.) Body: Each LSC Swag piece is a commitment—to justice, to equality, to a better world. Designed to be seen, to be heard, and to inspire action. Eco-friendly, always. #PuertoRicoSeLevanta #SociallyConsciousStyle #FashionForChange
• •Headline: Sustainable. Stylish. Uncompromising. Body: Who says you can't demand change and look good doing it? At LSC Swag, every design is a conversation starter, made with eco-friendly materials because we're serious about our impact—on society and the Earth. #EdgyUrbanWear #EcoWarrior #MadeInPR
• •Headline: Your Voice, Amplified. Our Designs, Your Statement. Body: Don't just wear it, live it. LSC Swag empowers you to carry your convictions. From bold graphics to powerful messages, find pieces that speak to your soul and for your community. A portion of proceeds always goes back to the people. #SpeakYourTruth #LSCEmpowers #CulturalResistance