Brand Tone

sophisticated, conscious, and serene

Brand Values

• •Sustainability and Social Responsibility
• •Quality and Timelessness
• •Innovation
• •Authenticity and Self-Expression

Best Practices

• •Emphasize "Thoughtful" Language: Use words that convey intention and care, such as "crafted," "considered," "conscious," and "mindful." This reinforces the brand's commitment to quality and sustainability.
• •Maintain a Serene and Confident Voice: Avoid overly casual slang or urgent, sales-heavy language. The tone should be calm, assured, and elegant, reflecting the timeless nature of the products.
• •Educate, Don't Just Sell: Share insights into the 3D knitting process, the benefits of sustainable yarns, and the philosophy of a capsule wardrobe. This positions the brand as a knowledgeable and trustworthy authority.
• •Keep Visuals and Copy Aligned: Ensure that the clean, minimalist aesthetic of the photography is mirrored in the copy. Use ample white space in text layouts and keep descriptions clear, concise, and sophisticated.
• •Focus on the "Why" Behind the "What": Instead of just describing a product's features, explain why those features matter. For example, instead of "3D-knitted sweater," try "A seamlessly engineered sweater, 3D-knitted for unparalleled comfort and a perfect fit." This connects the innovative technique to a tangible benefit for the customer.

Social Perception

a niche, high-end, and eco-conscious brand appealing to a discerning audience that values quality craftsmanship, sustainable practices, and minimalist design; perceived as being for individuals thoughtful about their purchases and seeking a wardrobe of meaningful, lasting pieces.

Copy Examples

• •Experience the future of knitwear. Our Hinda Top, crafted with revolutionary 3D-knit technology, offers seamless comfort and timeless style. Made from the finest merino wool, it’s a piece you’ll treasure for years to come. #Larumie #3DKnitwear #SustainableFashion
• •Style that aligns with your values. At Larumie, we believe in conscious creation. Our garments are made-to-order with sustainable yarns, ensuring quality for you and care for our planet. Wear the change you want to see. #Larumie #SlowFashion #MadeToOrder
• •Your everyday canvas. Our Sayda Long Skirt is designed for effortless elegance and versatility. Dress it up or down, it’s the foundational piece your wardrobe has been waiting for. Define your own style. #Larumie #TimelessEssentials #ModernWardrobe
• •From the highest quality yarns to innovative 3D knitting, every Larumie piece is a testament to our passion for thoughtful design. We create more than just clothes; we craft the timeless essentials that tell your story. #Larumie #Craftsmanship #Quality
• •Embrace a new era of knitwear. Discover our collection of 3D-knitted essentials, created with both you and the planet in mind. Shop the collection now and feel the Larumie difference. #Larumie #InnovationInFashion #ShopSustainably