Tono de Marca

Artisanal, Passionate, and Sophisticated.

Valores de Marca

• •Quality & Purity
• •Ethical Sourcing & Transparency
• •Artistry & Craftsmanship
• •Fidelity to the Ingredient
• •Community Connection

Mejores Prácticas

• •Prioritize Sensory Language: Use evocative and descriptive words that appeal to taste, smell, and texture. Instead of "tastes good," use phrases like "a cascade of deep cacao notes," "a subtle hint of toasted nuts," or "a velvety, lingering finish."
• •Tell the Story of Origin: For every product, connect it back to its roots. Mention the country, the region, and what makes that specific cacao unique. This reinforces the values of transparency, quality, and sophistication.
• •Emphasize the 'Why,' Not Just the 'What': Don't just state that you make "bean-to-bar" chocolate. Explain *why* it matters—more control over quality, ethical practices, and a superior flavor profile. Share the passion behind the process.
• •Maintain the Metaphor of Artistry: Continue to draw parallels between chocolate making and music or other art forms. This unique brand story highlights discipline, creativity, and dedication, elevating the perception of the product.
• •Speak as the Expert: Use a confident, educated tone. Assume your audience is discerning and appreciates learning the finer details. This positions the brand as a trusted authority in the world of fine chocolate and justifies its premium standing.

Percepción Social

The public perceives LaRouère as a high-end, award-winning artisanal brand that is expert, ethical, high-quality, and a valuable community asset.

Ejemplos de Copy

• •Taste the Terroir of Tanzania. In the fertile soil of the Kilombero Valley, our cacao beans develop their signature notes of red fruit and delicate spice. We craft this 72% dark chocolate in small batches, applying meticulous care to let the bean tell its own vibrant story. This is not just chocolate; it is a journey to its origin.
• •From Our Hands to Yours. The journey of a LaRouère chocolate bar begins long before it reaches our Moncton workshop. It starts with dedicated farmers and exceptional cacao. We are merely the stewards, passionately crafting each bar to honor the ingredient. Discover the difference that true dedication makes.
• •An Evening of Exploration. Join our founders for an intimate tasting experience where music and chocolate converge. Much like composing a symphony, we approach each batch with discipline and creativity. Let us guide you through a flight of our single-origin chocolates and share the stories behind every nuanced flavor. Reserve your seat for a journey of the senses.
• •In Humble Service of Cacao. We believe the most beautiful flavors are already present in the bean. Our mission is to faithfully unlock them. With the rigor of musicians and the passion of artisans, we are dedicated to crafting chocolate that is both pure and profound.
• •Crafted with Patience & Passion. This chocolate is a result of our unwavering commitment to quality, from the ethically sourced bean to the final, handcrafted bar. Thank you for supporting a craft that we love. We hope it brings you as much joy as it brought us in its making.