Brand Tone

Romantic, Elegant, and Premium

Brand Values

• •Lasting Love
• •Exclusivity
• •Quality
• •Thoughtful Gifting

Best Practices

• •Lead with Emotion, Justify with Quality: Start with romantic and emotional language ("timeless love," "unforgettable moment") and follow up with tangible quality markers ("real Ecuadorian roses," "handcrafted," "lasts for years") to build both desire and trust.
• •Emphasize "Forever" and "Eternal": Consistently use words related to permanence and longevity. Terms like "eternal," "forever," "timeless," and "lasting" should be central to the brand's vocabulary across all platforms to reinforce the core product benefit.
• •Maintain Visual and Textual Elegance: All copy should mirror the clean, sophisticated, and premium aesthetic of the visuals. Avoid slang, overly casual language, or cluttered text. Keep sentences clear, concise, and polished.
• •Focus on the "Gifting Experience": Frame the product as more than a rose in a box. Describe it as a "gesture," an "experience," or a "memory being made." This elevates the brand from a simple retailer to a facilitator of meaningful moments.
• •Leverage Special Occasions: Tailor copy to specific events like Valentine's Day, anniversaries, birthdays, and proposals. Use targeted language that speaks directly to someone looking for a spectacular gift for that exact moment.

Social Perception

Aspirational and Highly-Regarded Gift

Copy Examples

• •Beyond Flowers: Give the Gift of Forever. Discover our exclusive collection of real roses that last for years, beautifully encased to capture your timeless love.
• •Some moments deserve more than a memory. They deserve to be replayed. Introducing the La Roserie display box: where eternal roses meet your most cherished videos. The perfect proposal, anniversary, or 'I love you' is now a gift you can see, feel, and relive. #LaRoserie #EternalLove #LuxuryGift #ProposalIdeas #AnniversaryGift
• •Your anniversary is forever. Your flowers should be too. This year, go beyond the expected with a handcrafted box of real, preserved roses from La Roserie. A breathtaking symbol of your enduring love, guaranteed to last for years to come. Shop the collection now for a gift as timeless as your story.
• •An Unforgettable Gift for an Unforgettable Love
• •Don't just say it... Show it forever. The gift that keeps on giving. ❤️ #LaRoserie #GiftIdeas #RelationshipGoals #Surprise