Brand Tone

Empowering, Accessible yet Stylish, Confident & Independent, Passionate, Customer-focused

Brand Values

• •Style & Elegance
• •Quality
• •Accessibility & Affordability
• •Empowerment
• •Practicality
• •Customer Confidence

Best Practices

• •Develop a Brand Voice Guide: Clearly document Larosela's tone (empowering, accessible, stylish, confident), core values, and target audience. Provide 'do's and don'ts' for language and style.
• •Focus on the "Larosela Woman": Always write with the "confident, independent woman who appreciates elegance and practicality" in mind. Use language that resonates with her aspirations and values.
• •Highlight Key Values Consistently: Weave in the core values of style, quality, accessibility, and empowerment naturally into product descriptions, social media, and all marketing communications.
• •Maintain a Positive and Uplifting Tone: Since the brand is about empowerment and confidence, the copy should always be encouraging, positive, and make the customer feel good about themselves and their fashion choices.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, email newsletters, or in-store signage, the tone and messaging should be harmonious, reinforcing the same brand identity at every touchpoint. Regular audits can help maintain this consistency.

Social Perception

Likely that of a mainstream fashion retailer offering contemporary women's clothing with a focus on accessible style and quality.

Copy Examples

• •Headline: Larosela: Your Style, Your Power. Body: Discover fashion that celebrates you. Quality pieces designed for the confident, independent woman who owns her style. Because elegance and practicality can go hand in hand.
• •Social Media Post: Step into your confidence with Larosela. Our latest collection is curated to empower your everyday, blending timeless style with the quality you deserve. #LaroselaFashion #EmpoweredStyle #NZFashion
• •Product Description (for a versatile dress): The [Dress Name] Dress: Effortlessly chic, endlessly versatile. Designed for the woman who does it all, this piece combines sophisticated style with comfortable, quality fabric. From boardroom to brunch, feel confident and empowered.
• •Email Subject: Unlock Your Signature Style with Larosela Body: At Larosela, we believe fashion is more than just clothes – it’s a way to express your unique spirit. Explore our new arrivals and find pieces that make you feel confident and fabulous, without compromising on quality or practicality.
• •Brand Tagline Option: Larosela: Dress with Confidence. Live with Passion.