Brand Tone

Artistic, Natural, and Approachable

Brand Values

• •Artistic Self-Expression
• •Natural & Safe Alternatives
• •Quality & Craftsmanship
• •Customer Centricity & Personalization
• •Joy & Celebration
• •Eco-consciousness

Best Practices

• •Embrace Artistic Language: Use descriptive and evocative words that reflect creativity and beauty. Refer to designs as "art," "adornments," or "expressions."
• •Highlight Natural Qualities: Consistently mention "natural," "plant-based," "Jagua fruit," "made in France," and "gentle on the skin" to reinforce safety and quality.
• •Maintain an Approachable & Friendly Voice: Use "you" and "your" to speak directly to the customer. Keep the language warm, inviting, and slightly playful, especially when talking about the temporary nature of the tattoos.
• •Educate & Inform Gently: Share information about Jagua (its origin, how it works, its benefits) in a clear, accessible way, positioning the brand as a knowledgeable and trustworthy source.
• •Showcase Versatility & Joy: Emphasize how Jagua tattoos can be used for various occasions (weddings, parties, self-expression, testing permanent tattoo ideas), highlighting the fun and joy they bring.

Social Perception

Positive & Unique, Artistic & Professional, Trustworthy & Safe, Fun & Accessible, Community-Oriented

Copy Examples

• •Headline: Express Yourself, Naturally. Discover Jagua. Body: Adorn your skin with beautiful, temporary art. Our natural Jagua ink, made in France, lets you explore designs that fade gently, just like a cherished memory. Perfect for a special occasion or just because.
• •Headline: Your Story, Your Skin, Your Temporary Tattoo. Body: Dream up a design, and let us bring it to life with the deep, rich tones of Jagua. From delicate florals to bold statements, wear your art for a couple of weeks. It's commitment-free creativity!
• •Headline: The Art of Ephemeral Ink. Welcome to La Rose à Georgette. Body: Step into our Nantes studio or explore our online kits. We believe in the beauty of temporary expression, using only the finest natural Jagua. Safe, stunning, and uniquely you.
• •Headline: More Than Just a Tattoo – It’s a Jagua Experience. Body: Planning a wedding, party, or just a treat for yourself? Our Jagua tattoo bars and DIY kits bring a touch of artistic magic. Natural, fun, and always memorable.
• •Headline: Kind to Your Skin, Kind to the Planet. Body: Our Jagua ink is vegan, plant-based, and crafted with love in France. Embrace the beauty of temporary tattoos with peace of mind. Explore our collections and let your skin bloom.