Brand Tone

Natural & Wholesome, Trustworthy & Traditional, Quality-Conscious, Friendly & Approachable, Proudly Chilean

Brand Values

• •Natural Purity
• •Quality & Freshness
• •Tradition & Heritage
• •Sustainability & Conservation
• •Health & Wellbeing
• •Customer Connection

Best Practices

• •Emphasize "Natural" Authentically: Always highlight the 100% natural aspect of the products, specifying "no added sugar," "no preservatives," or "freshly squeezed" where applicable. Avoid making claims that cannot be substantiated.
• •Incorporate Heritage & Tradition: Weave in the long family history (since 1824) and generational expertise to build trust and a sense of enduring quality.
• •Use Warm and Evocative Language: Words like "lovingly cultivated," "sunshine," "wholesome goodness," and the tagline "Cultivamos Cariño" help create an emotional connection and reinforce the friendly, caring aspect of the brand.
• •Maintain a Focus on Chilean Origin: Consistently mention the origin of the products (Peumo, Sixth Region, Chilean fields) to appeal to local pride and international consumers looking for authentic Chilean products.
• •Be Transparent and Informative: Clearly communicate product benefits (e.g., vitamin content, health aspects) and provide details about sustainable practices or conservation efforts to reinforce values like health and environmental responsibility.

Social Perception

Established & Reputable, Associated with Natural Products, Quality Varies by Product/Time, Widely Accessible, Family-Oriented

Copy Examples

• •Headline: Taste the Tradition. Pure Fruit, Pure Joy. Body: From our family farm in Peumo, lovingly cultivated since 1824, comes the freshest taste of Chile. La Rosa Sofruco brings you 100% natural goodness, straight from our fields to your table. #FundoSofruco #CultivamosCariño
• •Headline: Nature’s Best, Bottled for You. Body: Our 100% natural orange juice is just that – pure, squeezed oranges from our own groves. No added sugar, no preservatives, just the vibrant taste of sunshine and the care of Fundo Sofruco. Start your day the healthy way!
• •Headline: More Than Fruit, It’s a Legacy. Body: For generations, the Ossa family has poured its heart into Fundo Sofruco, nurturing the land to bring you the finest Chilean produce. Every avocado, every citrus, every drop of juice is a testament to our commitment to quality and natural purity.
• •Headline: Healthy Snacking, Naturally Delicious. Body: Looking for a guilt-free treat? Our Fundo Sofruco dried fruits are packed with natural flavor and wholesome goodness. Perfect for on-the-go energy or a healthy addition to your recipes. Taste the care we cultivate!
• •Headline: From Our Fields, With Care for the Future. Body: At Fundo Sofruco, we believe in sustainable farming and preserving Chile’s natural heritage, like our cherished Palmería de Cocalán. Enjoy products that are not only good for you but also good for our planet.