Tono de Marca

Accessible Luxury, Confident & Savvy, Enthusiastic & Engaging, Informative & Transparent, Friendly & Approachable

Valores de Marca

• •Affordability/Value for Money
• •Quality
• •Ethical Practices
• •Customer Satisfaction
• •Craftsmanship
• •Transparency

Mejores Prácticas

• •Always Emphasize Value and Accessibility: Continuously reinforce the message that L'aromes offers a high-end experience at an attainable price point. Use phrases like "affordable luxury," "smart indulgence," "designer-inspired, accessibly priced."
• •Maintain an Enthusiastic and Confident Voice: Write with passion about the fragrances and confidently present them as excellent alternatives, not cheap imitations. Highlight the quality of ingredients and craftsmanship.
• •Be Transparent and Informative: Clearly state that fragrances are "inspired by" popular scents. Provide information about ingredients, ethical standards (vegan, cruelty-free), and the lasting power of the perfumes. This builds trust.
• •Use Sensory and Evocative Language: Describe the scents in a way that appeals to the imagination and emotions, painting a picture of the experience the fragrance offers, much like luxury brands do. Focus on notes, moods, and occasions.
• •Keep it Aspirational yet Relatable: While showcasing luxury, ensure the overall tone remains approachable and inclusive. The brand is for everyone who appreciates fine fragrances, regardless of budget. Feature user-generated content and relatable influencer collaborations.

Percepción Social

Positive, Smart Choice, Good Quality for the Price, Ethically Conscious, Minor Concerns

Ejemplos de Copy

• •Headline: Smell Like a Million Bucks, Without Spending It. Discover L'aromes. *Body:* Why choose between luxury and affordability? At L'aromes, we craft exquisite, long-lasting perfumes inspired by iconic scents, using high-quality, vegan, and cruelty-free ingredients. Your signature scent is waiting.
• •Social Media Post (Instagram/Facebook): *Image: Elegant flat lay of a L'aromes perfume bottle with subtle luxury cues (e.g., silk scarf, minimalist jewelry).* *Caption:* Obsessed with [Designer Fragrance Name]? Get the same opulent experience with our [L'aromes Dupe Name]. Indulge your senses with our handcrafted, ethical perfumes that last all day. ✨ Tap to shop your new favorite. #laromes #inspiredperfume #affordableluxury #veganbeauty #crueltyfree
• •Email Subject Line: That Designer Scent You Love? We Made it Accessible. *Email Body Snippet:* Stop overpaying for luxury. L'aromes brings you the world's most beloved fragrance profiles, meticulously recreated with premium, ethically sourced ingredients. Experience the allure, embrace the savings.
• •Product Description Snippet (for a Tom Ford inspired scent, e.g., "Warm Saffron"): Indulge in the captivating aura of our Warm Saffron, a masterful interpretation of the iconic Baccarat Rouge 540. This enchanting blend delivers the same sophisticated, warm, and spicy notes that turn heads, all while being vegan, cruelty-free, and kind to your wallet. Prepare for compliments.
• •TikTok Video Concept Hook: "POV: You found a perfume that smells EXACTLY like [Popular Luxury Perfume] but it's under €50 AND vegan! 😉 #perfumedupe #luxuryforless #laromes #fragrancetiktok" (followed by showcasing the product and reactions).