Brand Tone

Sophisticated, Conscious, and Artistic

Brand Values

• •Eco-responsibility/Sustainability
• •Design & Individuality
• •Craftsmanship & Quality
• •Exclusivity
• •Transparency
• •Circularity
• •Locality

Best Practices

• •Embrace Sophisticated Storytelling: Narrate the journey of the materials, the inspiration behind designs, and the craftsmanship involved. Use evocative language that appeals to an appreciation for art and quality.
• •Prioritize Conscious Language: Consistently weave in terms related to sustainability, eco-responsibility, recycled materials, and ethical production. Be transparent and authentic about these efforts.
• •Maintain an Artistic & Elevated Voice: Avoid overly casual slang or generic marketing phrases. Opt for descriptive, refined, and slightly poetic language that reflects the unique and high-end nature of the products.
• •Highlight Exclusivity & Craftsmanship: Emphasize the limited nature of collections and the meticulous handcrafted process in Italy and France to reinforce value and desirability.
• •Develop a Brand Lexicon: Create a list of on-brand words (e.g., avant-garde, reclaimed, artisan, conscious, statement, curated) and a list of words to avoid (e.g., cheap, mass-produced, basic) to ensure consistency across all communications.

Social Perception

LARMA Studio is perceived as an innovative and design-forward eyewear brand with a strong commitment to sustainability. They are seen as challenging traditional fashion industry practices by prioritizing eco-friendly materials and production methods. The association with "eyewear as jewellery" and "avant-garde" design positions them in a niche, likely appealing to consumers looking for unique, statement pieces with an ethical background. Limited direct customer reviews make a broad social perception analysis challenging, but industry features and retailer descriptions are positive.

Copy Examples

• •Headline: See the World Differently. Wear the Change. Body: LARMA Studio crafts avant-garde sunglasses from reclaimed materials. Express your vision, consciously. Explore the new collection. Call to Action: Discover Responsible Design
• •Headline: Artistry Reimagined. Sustainability Redefined. Body: Each LARMA frame is a testament to exquisite design and a commitment to our planet. Handcrafted in Italy from recycled acetate, our limited editions don't just make a statement—they tell a story. Call to Action: Own a Piece of the Future
• •Headline: Beyond the Trend: Eyewear with Purpose. Body: We believe style shouldn't cost the Earth. LARMA Studio merges bold, artistic expression with eco-responsible practices. Wear your values. Call to Action: Shop Guilt-Free Glamour
• •Headline: From Waste to Wonder: The LARMA Genesis. Body: Our Genesis collection breathes new life into forgotten materials, transforming them into exclusive, handcrafted eyewear. Unearth unique designs that reflect your individuality and respect for nature. Call to Action: Explore Genesis
• •Headline: The Art of Exclusivity. The Soul of Sustainability. Body: Limited runs, limitless style. LARMA Studio offers meticulously crafted sunglasses for the discerning individual who seeks both avant-garde design and environmental integrity. Call to Action: Find Your Larma