Brand Tone

Empathetic, supportive, authentic, reassuring, simple, and understanding, speaking to mothers as a knowledgeable friend who 'gets it,' while acknowledging the 'fierce' journey of motherhood.

Brand Values

• •Comfort
• •Simplicity & Functionality
• •Support for Mothers
• •Authenticity
• •Quality

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Use phrases that acknowledge the challenges and triumphs of motherhood ("Motherhood is hard enough," "We get it"). This builds trust and shows the customer you see them.
• •Focus on the Feeling, Not Just the Function: While functionality is key, the core selling point is comfort and relief. Use sensory words like "buttery-soft," "lightweight," "gentle," and "breathable" to describe the feeling of wearing Larken products.
• •Keep It Simple: The product's mission is to simplify a complicated process. The copy should reflect that. Use clear, concise sentences. Avoid jargon, complex features, and anything that feels overwhelming. The motto "less is more" applies to both the product and the prose.
• •Tell the Founders' Story: Regularly weave the origin story into your marketing. It is the brand's most powerful asset for demonstrating authenticity. Remind the audience that Larken was born from real struggles faced by mothers, for mothers.
• •Amplify Customer Voices: Leverage the powerful reviews and testimonials from your community. Featuring quotes from real mothers provides social proof and reinforces the brand's claims in an authentic, relatable way. Use their words in ads, social posts, and on product pages.

Social Perception

Perceived as a lifesaver for new mothers, providing premium comfort and solutions to traditional nursing/pumping bra discomfort. It's seen as a trustworthy resource created by women who genuinely understand their customers' needs, fostering loyalty and community.

Copy Examples

• •Your postpartum uniform has arrived. Designed by moms who’ve been there, our Larken X feels like wearing nothing at all—while doing everything. No clips, no wires, just buttery-soft support for you and easy access for baby. Because you have enough to worry about. Your bra shouldn’t be one of them. #Larken #PostpartumComfort #FourthTrimester
• •Stop the Strap-Fumble. Pump in Comfort. Tired of feeling like you need an engineering degree just to use your pumping bra? We were, too. That’s why we designed the Larken X. Slip it on, position your pump, and get back precious minutes in your day. Simple, soft, and made for the fierce journey of motherhood. Shop the bra that’s sold out 6 times.
• •The Layer You'll Live In. Meet the perfect partner to your favorite bra and your comfiest leggings. Our Signature Tank was designed to flatter your changing body through every stage of motherhood. Crafted from our signature ultra-soft, breathable fabric, it offers a gentle hug of support and coverage. Perfect for pregnancy, postpartum, and far beyond—it's the elevated basic you'll reach for daily.
• •A little less complicated, a lot more comfortable. That was our mission when we created Larken. See how we're making motherhood a little easier...
• •"The first time I've been comfortable since the baby was born." - Megan H. Discover the wire-free, hands-free pumping & nursing bra mothers are calling a "lifesaver." The Larken X offers all-in-one functionality with none of the hassle. Perfect for sleeping, lounging, and living. #MaternityStyle #PumpingBra #NursingEssentials #LarkenFierce