Tono de Marca

elegant, heartfelt, and trustworthy

Valores de Marca

• •Passion for Craft
• •Quality and Elegance
• •Customer Centricity
• •Tradition and Legacy

Mejores Prácticas

• •Emphasize Heritage and Passion: Always connect the products back to the brand's story. Use phrases like "Born from a passion for...", "With over 30 years of experience...", and "Our family's commitment..." to build trust and emotional connection.
• •Use Evocative and Elegant Language: Choose words that reflect beauty, quality, and emotion. Terms like "curated," "exclusive," "heartfelt," "timeless," and "artisanal touch" will reinforce the brand's elegant positioning.
• •Maintain a Warm and Personal Voice: Address the customer directly and personally ("your home," "your special moments"). Frame customer service not as a department, but as a core part of the brand's promise, ensuring interactions are always helpful and appreciative.
• •Showcase Quality Through Detail: In product descriptions, go beyond the obvious. Describe the materials, the craftsmanship, and the sensory experience (e.g., "the delicate scent of...", "the fine texture of..."). This reinforces the value and justifies the premium positioning.
• •Bridge the "Sorrento" Narrative: While the name is a fixture, the brand can lean into the idea of the Italian Riviera—elegance, beauty, a life well-lived—as the inspiration for its collections, rather than its physical origin. This connects the aspirational quality of the name to the actual products offered.

Percepción Social

highly positive; viewed as a reliable and high-quality retailer of beautiful gifts and home items; perceived as a trusted local business that has successfully expanded its reach online without losing its personal touch

Ejemplos de Copy

• •Let elegance breathe in every corner of your home. Our new home fragrances are crafted to turn your space into a sanctuary of peace and style. Discover the scent that tells your story.
• •From our hands to your heart. A glimpse into the passion that goes into every floral arrangement. Each one is a unique piece of art, made for your special moments.
• •Elegance Blooms. Explore our new collection of exclusive home décor and timeless floral gifts. Quality and beauty, delivered to your door.
• •Make this season unforgettable. Whether a gift for a loved one or a treat for yourself, our curated selections are designed to bring joy and beauty. Shop now for a touch of magic.
• •As a part of our family, we want to thank you for your continued trust. Our passion since 1991 has been to bring beauty into your life. Here's a special offer to continue sharing these moments together.