Brand Tone

Sophisticated, passionate, artistic, elegant, evocative, romantic

Brand Values

• •Artistic Integrity
• •Craftsmanship
• •Originality
• •Passion
• •Ethical Sourcing

Best Practices

• •Maintain a sophisticated tone: Use elegant and evocative language that reflects the brand's artistic nature. Avoid overly casual or trendy slang.
• •Tell the brand's story: Consistently weave the founder's narrative and the brand's artistic inspiration into your copy. This creates a strong emotional connection with the audience.
• •Highlight craftsmanship and ethical sourcing: Emphasize the quality of the materials and the handmade nature of the jewelry. This reinforces the brand's value proposition.
• •Use art-related metaphors and imagery: Draw parallels between the jewelry and the world of art to create a unique and memorable brand voice.
• •Focus on the emotional impact: Instead of just describing the jewelry, focus on how it makes the wearer feel. Use words that evoke passion, confidence, and a sense of beauty.

Social Perception

High-end, artistic, exclusive, excellent, innovative, a rising star merging art and fashion, authentic, passionate, selling a story and wearable art.

Copy Examples

• •Wear a masterpiece. Our Van Gogh collection transforms iconic art into breathtaking reality, allowing you to carry a piece of history with you. Each jewel is a brushstroke, each color a testament to the artist's enduring genius.
• •From courtrooms to workshops, our founder's journey is a testament to the power of passion. Every piece we create is infused with the same courage and dedication that brought our brand to life. Discover jewelry with a soul.
• •Handcrafted in the heart of Brazil, our jewelry is a celebration of traditional artistry and modern design. We use only the finest ethically sourced materials to create pieces that are as unique as you are. Experience the art of fine jewelry.
• •Jewelry that tells a story. Our latest creation is inspired by the vibrant colors of a Brazilian sunset, a reminder that beauty is all around us. What story will your jewelry tell? #LarissaMoraes #WearableArt #FineJewelry
• •For the woman who appreciates the finer things in life. Our sculptural designs are more than just accessories; they are a statement of style and a celebration of art. Elevate your collection with a piece that is truly one-of-a-kind.