Brand Tone

helpful, professional, and customer-centric, with an encouraging and inspiring undertone

Brand Values

• •Customization & Personalization
• •Quality
• •Customer Satisfaction & Support
• •Accessibility & Partnership (especially for Small Businesses)
• •Reliability & Trust
• •Enhancing Presentation & Brand Identity

Best Practices

• •Always Prioritize the Customer's Goal: Frame copy around how your products and services help the customer achieve their branding or gifting objectives. Use "you" and "your" frequently.
• •Maintain a Helpful and Supportive Voice: Offer guidance, simplify complex processes, and assure customers that help is available (e.g., "Not sure how to order? Fill out your needs below. We'll reply within 24 hours").
• •Showcase Quality and Professionalism: Use clear, concise language. Highlight the quality of materials, printing processes, and the expertise of your team. Avoid overly casual slang while still being approachable.
• •Inspire and Empower: Use words that evoke creativity, success, and the positive impact of good branding (e.g., "elevate," "transform," "unforgettable," "brand magic").
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email communications, and even in customer service interactions aligns. Create a simple brand voice guide if multiple people are creating content.

Social Perception

reliable provider of high-quality custom branding materials

Copy Examples

• •Headline for a Small Business Section: "Your Brand, Beautifully Wrapped. Elevate Every Unboxing with Custom Ribbons & Packaging."
• •Instagram Post Caption: "From a simple idea to a stunning reality! ✨ We love helping small businesses like [tag a customer if possible] create packaging that tells their unique story. Our easy design process and dedicated support mean your custom ribbons are just a few clicks away. Ready to make your mark? #CustomRibbons #SmallBusinessBranding #PackagingSolutions #LaRibbonsCustom"
• •Email Subject Line for a Promotion: "Unlock Your Brand's Potential: Custom Ribbons Made Easy & Affordable."
• •Product Page Snippet (for custom labels): "More than just a label – it's your brand's signature. Create high-quality, personalized labels that captivate your customers from the first glance. Our team is here to help you perfect your design, ensuring a professional finish every time. [Link to Design Tool/Contact Us]"
• •About Us Page Excerpt: "At LaRibbons Custom, we believe that every detail matters. We're passionate about providing businesses and creators with exceptional custom branding solutions that don't just look good, but feel special. With our expertise and your vision, let's create something unforgettable."