Brand Tone

Aspirational & Chic, Feminine & Confident, Direct & Informative (with a touch of lifestyle), Approachable & Service-Oriented (implied)

Brand Values

• •Style & Fashion-Forwardness
• •Quality (stated)
• •Customer Confidence & Empowerment
• •Accessibility (implied by "Free Worldwide Shipping")
• •Curated Selection

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key personality traits (e.g., "Confident," "Chic," "Approachable," "Empowering"), preferred vocabulary (and words to avoid), and grammatical style. Share this with anyone creating content.
• •Focus on "Her": Always write with the target customer in mind. How does this product or message make *her* feel? How does it solve *her* style needs? Use language that resonates with her aspirations and values.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic. If the images are chic and aspirational, the copy should echo this sophistication, not be overly casual or jarringly different.
• •Consistency Across Platforms: Whether it's a website product description, an Instagram caption, or an email newsletter, the core brand voice should be recognizable. Adapt the length and format for the platform, but not the fundamental tone.
• •Review and Refine: Regularly review existing copy and new content to ensure it aligns with the defined brand tone and values. Gather feedback if possible, and don't be afraid to tweak messaging as the brand evolves (while staying true to its core identity).

Social Perception

Visually Appealing, Emerging Online Boutique, Questions about Product/Service, Limited Public Discourse

Copy Examples

• •Instagram Post (New Collection): Step into your spotlight. ✨ Our new collection has arrived, blending timeless elegance with the fresh vibes of the season. Discover pieces designed to make you feel effortlessly chic and utterly unstoppable. Tap to explore or visit Lariatt.com. #LariattStyle #NewCollection #FeelConfident
• •Website Banner (Homepage): Lariatt: Curated styles for the modern woman. Elevate your wardrobe, empower your confidence. Free Worldwide Shipping.
• •Product Description (for a versatile dress): The 'Seraphina' Midi Dress: Where sophistication meets versatility. Crafted from [Material] for a luxurious feel, this piece moves with you, from boardroom power to evening grace. Define your moments. Own your style. #Lariatt #ChicVersatility #EmpoweredElegance
• •Email Subject Line (for a sale): Unlock Your Radiance: Exclusive Access to the Lariatt Style Event.
• •Instagram Story (Interactive Poll): Image of two different stylish outfits. Text: Which Lariatt look empowers your Monday? ✨ [Poll: Outfit A vs. Outfit B] #LariattVibes #StyleInspo