Brand Tone

elegant, exclusive, culturally rich, sophisticated, aspirational, luxurious

Brand Values

• •Exclusivity
• •Quality Craftsmanship
• •Cultural Heritage
• •Ethical Production
• •Customer Satisfaction

Best Practices

• •Always Emphasize Exclusivity: Use words like "unique," "exclusive," "one-of-a-kind," and "bespoke" to reinforce the promise that the customer will own a special piece.
• •Highlight the 'Haute Couture' Aspect: Continuously refer to the high-fashion, artisanal nature of the products. Mention the handcrafting process, the quality of materials, and the Moroccan atelier.
• •Use Elegant and Aspirational Language: The copy should be sophisticated and evocative, painting a picture of luxury, elegance, and cultural richness. Avoid overly casual slang or informalities.
• •Tell a Story: Frame each garment not just as an item of clothing, but as a piece of art with a story. Talk about the inspiration behind the collections, the cultural significance of the designs, and the craftsmanship involved.
• •Maintain Visual Consistency: Ensure that the high-quality, elegant, and culturally rich tone of the copy is reflected in all visual assets, including photography, videography, and website design. The visuals should be as luxurious as the language.

Social Perception

Positive, perceived as a high-end provider of authentic, luxurious, traditional Moroccan garments with a modern aesthetic, appealing to a niche audience seeking unique and handcrafted items for significant life events.

Copy Examples

• •Elegance is an attitude. Our new handcrafted caftan, woven from the finest sustainable silks, is more than a dress—it's a statement. Be the masterpiece. #LaReineCouture #HauteCouture #MoroccanMagic
• •Your love story is unique. Your bridal takchita should be too. Discover the LaReine Couture Bridal Collection, where timeless Moroccan tradition meets bespoke design. Begin your forever in a gown that's exclusively yours. #BridalCouture #MoroccanBride #HandmadeWithLove
• •From our atelier in Tetouan to your grand entrance. Every stitch, every bead, every detail is a promise of quality and exclusivity. This is not just fashion, this is LaReine Couture. #Handmade #Caftan #SustainableFashion
• •Dare to be the only one. Our Exclusive Collection features one-of-a-kind designs, ensuring you'll never blend in. Experience the pinnacle of Moroccan haute couture. #ExclusiveDesigns #LuxuryFashion #UniqueStyle
• •As a cherished member of the LaReine family, we invite you to be the first to explore our new 'Flower Collection.' Inspired by the gardens of Morocco, each piece is a testament to the beauty of nature and the art of couture. #LaReineCouture #NewCollection #VIPaccess