Brand Tone

authentic, traditional, and passionate

Brand Values

• •Authenticity and Tradition
• •Quality
• •Family
• •Passion

Best Practices

• •Maintain a Storytelling Approach: Continue to weave the narrative of the family's history, the origin of the ingredients, and the traditional cooking methods into all marketing materials.
• •Use Sensory and Evocative Language: Employ descriptive words that appeal to the senses of taste, smell, and sight to create a more immersive experience for the consumer.
• •Emphasize Authenticity and Italian Roots: Consistently reference the Italian heritage, the '100% Made in Italy' promise, and the connection to the San Marzano region.
• •Highlight the Quality of Ingredients: Regularly remind the audience of the natural, fresh, and high-quality components that go into every product.
• •Adopt a Passionate and Confident Tone: The brand's voice should always reflect a deep love for food and a firm belief in the superiority of its products.

Social Perception

Customers perceive La Regina di San Marzano as a provider of premium, high-quality Italian food products. The brand is associated with the 'gold standard' of San Marzano tomatoes, celebrated for their rich flavor. The perception is that of a genuine Italian experience, a worthwhile indulgence for those who appreciate authentic flavor.

Copy Examples

• •Taste the Tradition in Every Jar.
• •From Our Family's Kitchen to Yours.
• •The Secret Ingredient is Time.
• •Simply Italian. Simply Delicious.
• •Elevate Your Meals with the Queen of Tomatoes.