Brand Tone

transactional and informative

Brand Values

• •Reliability
• •Value
• •Comprehensiveness

Best Practices

• •Develop a Brand Persona: Define who the brand is. Is it the knowledgeable veteran fan, the enthusiastic rookie, or the reliable teammate? This persona should guide all communication.
• •Use Fan-Centric Language: Incorporate words and phrases that resonate with sports fans, such as 'game day,' 'true colors,' 'hometown pride,' and 'victory.'
• •Highlight Benefits, Not Just Features: Instead of just saying 'NFL hats,' talk about 'showing your team pride on Sunday.' Instead of 'fast shipping,' say 'get your gear before the next game.'
• •Maintain a Consistent Voice Across All Platforms: Once a tone is established (e.g., enthusiastic and passionate), it should be used on the website, in email newsletters, on any future social media, and in customer service interactions.
• •Create a Style Guide: A simple document outlining the brand's tone, key messaging points, and even words to avoid will ensure that anyone writing for the brand stays consistent.

Social Perception

trustworthy and efficient seller

Copy Examples

• •Your Team, Your Passion, Your Gear. Don't just watch the game, be a part of it. From the opening play to the final whistle, show your true colors with our huge selection of official NFL, MLB, NBA, and NCAA gear. Get ready for game day!
• •That First Game Feeling, Delivered to Your Door. Remember the roar of the crowd and the thrill of the win? We bottle that feeling and ship it to you. With fast, free shipping on orders over $50, you'll have your new favorite hat or beanie in time for the next big matchup.
• •From Classic Caps to Cozy Beanies, We've Got You Covered. Whether you're a die-hard fan or looking for the perfect gift, our collection of sports accessories has something for everyone. Explore the latest styles and timeless classics from all your favorite teams.
• •The Ultimate Fan Shop for the Ultimate Fan. Why shop anywhere else? We specialize in bringing you the best licensed sports merchandise, from the latest bowl game gear to must-have team accessories. Find what you're looking for and represent your team with pride.
• •Loyalty Never Goes Out of Style. Your support for your team is unwavering, and our commitment to quality is too. Shop our collection of high-quality, officially licensed gear and wear your loyalty for seasons to come.