Brand Tone

whimsical, gentle, and heartwarming. It evokes a sense of comfort and nostalgia, reminiscent of classic children's book illustrations but with a modern, relatable twist. The language used on the website and Instagram is personal and friendly, often employing gentle humor and emotive words.

Brand Values

• •Finding Joy in the Everyday
• •Connection with Nature
• •Handcrafted Authenticity
• •Gentleness and Comfort
• •Imagination and Whimsy

Best Practices

• •Embrace Storytelling: Every caption and product description is an opportunity to tell a micro-story. Instead of just describing a product, describe the scene or the character's personality. This deepens the whimsical and narrative quality of the brand.
• •Use Gentle and Emotive Language: Incorporate words like "cozy," "gentle," "charming," "whimsical," "tiny," "warm," and "friend" to maintain the brand's comforting and heartwarming feel.
• •Maintain a Personal Connection: Continue to write in the first person, as Lara does. Phrases like "My little animal friends" or "I love to draw..." reinforce that the products are coming from a real artist and not a faceless company.
• •Ask Engaging, Heartfelt Questions: On social media, pose questions that align with the brand's values, such as "What little thing brought you joy today?" or "Who would you share a cup of tea with?" This encourages interaction that is positive and on-brand.
• •Focus on the "Feeling," Not Just the "Feature": When describing products, highlight the emotional benefit. A pillow isn't just a pillow; it's a "cozy companion for your afternoon nap." A print isn't just decor; it's a "daily reminder of nature's simple beauty."

Social Perception

overwhelmingly positive. She is viewed as a talented artist creating "darling" and "irresistible" work. Followers and commentators frequently use words like "cute," "cozy," "lovely," and "charming." Engagement is high, indicating a dedicated and appreciative community that connects emotionally with themes of comfort and simple pleasures. Customers are buying a feeling of warmth and gentle happiness.

Copy Examples

• •Start your morning with a quiet friend. Our new hand-painted fox mug is here to hold your favorite warm drink, reminding you to find cozy moments in your day. Perfect for sleepy sips of coffee or tea.
• •Let your walls tell a tiny story. Our new collection of miniature prints captures the small, sweet moments we love a bee admiring a flower, a frog finding a new plant friend. Bring a little bit of whimsy into any corner of your home.
• •Whether you're gathering chestnuts or just your daily essentials, our new winter squirrel tote is the perfect companion. Illustrated with love and a touch of woodland charm, it as made to carry your cozy season treasures.
• •The very best afternoons are spent with a good book and an even better friend. What story would you share with these two? #SimpleJoys #IllustrationArt
• •Send a little warmth. From heartfelt thank-yous to just-because hellos, our illustrated cards and notepads turn every message into a keepsake. Hand-drawn charm for your heartfelt words.