Brand Tone

personal, artistic, and reverent

Brand Values

• •Heritage
• •Artisanal Quality
• •Endurance and Legacy
• •Fairness

Best Practices

• •Always connect the product back to the artisan, Erma, and the generational heritage. This is your most unique selling proposition.
• •Use evocative and sensory language. Words like "meticulous," "timeless," "delicate," "whisper," and "legacy" reinforce the brand's artistic and reverent tone.
• •Emphasize 'Handmade' and 'Tradition'. These keywords are central to your brand identity. Ensure they are present across all communications to highlight quality and authenticity.
• •Focus on Longevity. Frame the jewelry not as a fleeting fashion item but as a future heirloom. Use phrases like "last a lifetime," "pass it down," and "tell a story" to convey enduring value.
• •Maintain a Personal Voice. Write as if Erma herself is speaking. Use "we" and "our" to refer to the brand, creating a direct and personal connection with the customer, reinforcing the "superb" customer service they already praise.

Social Perception

The public perception of La Platera – Erma is overwhelmingly positive. Customers frequently praise the unique designs and high quality of the jewelry, describing pieces as 'exquisite,' 'delicate,' and 'lightweight.' Customer service is highlighted as 'superb,' and buyers connect with the story and the artisan behind the handmade work.

Copy Examples

• •From our workshop to your story. Introducing the Kilikos Earring, a timeless spiral handcrafted with generations of passion. Each twist is a whisper of tradition, made to be a part of your journey. Wear a legacy.
• •Jewelry that carries more than just beauty. It carries a story. At Erma La Platera, every piece is meticulously handmade by our artisan, continuing a family tradition of craftsmanship. Discover jewelry made to last a lifetime, just for you.
• •La Platera is more than a name; it's a legacy. Erma, our founder and artisan, learned the delicate art of jewelry making from her mother and grandmother. In her small workshop in Bohol, she uses traditional tools to bring each design to life, infusing every piece with history, passion, and the promise of enduring quality.
• •Embrace a vibrant legacy with the Mabulokon Earring. Meaning 'colorful,' this piece is a celebration of life, handcrafted with colorful glass beads and 24k gold over silver. Delicate, light, and designed to shine with you, it’s not just an accessory—it's a story you wear.
• •Subject: The story behind your next favorite piece. Inside our humble workshop, a tradition of beauty continues. Erma La Platera is jewelry born from heritage, designed for the future. We invite you to explore our new collection—sustainably handmade, fairly priced, and created to be cherished for generations.