Brand Tone

Authentic & Proud, Knowledgeable & Passionate, Approachable & Direct, Quality-Conscious, Slightly Casual but Professional

Brand Values

• •American Craftsmanship
• •Quality & Durability
• •Value for Money
• •Authenticity & Transparency
• •Customer Satisfaction
• •Heritage & Experience

Best Practices

• •Always Emphasize "American Made" / "Made in LA": This is a primary differentiator and value. It should be woven into product descriptions, social media posts, and ad copy naturally and frequently.
• •Speak with Authority and Knowledge, but Keep it Accessible: Use correct terminology related to glass and its use, but explain concepts clearly (like in their blog). Avoid overly technical jargon unless defining it for the customer.
• •Maintain a Confident but Humble Tone: Be proud of the quality and origin, but avoid arrogance. The "great prices" aspect suggests an understanding of value, which should be reflected in a grounded voice.
• •Focus on Tangible Benefits: Highlight what "thick glass" or "American craftsmanship" means for the user – durability, better taste, reliability, supporting local, etc. Connect features to benefits.
• •Be Consistent Across All Channels: Whether it's a product description on the website, an Instagram caption, or a Facebook post, the voice should feel like it's coming from the same authentic, quality-driven LA brand. Regularly audit content to ensure alignment.

Social Perception

Trusted Source for US-Made Glass, Good Value Proposition, Durable and Functional, "No-Frills" Quality, Support for Local Industry

Copy Examples

• •Headline: LA Born & Blown. Quality You Can Feel. Body: Don't settle for less. Our American-made glass bongs are crafted right here in Los Angeles with thick, durable borosilicate. Experience the LA Pipes difference – superior quality, smooth hits, built to last. Shop local, smoke better.
• •Headline: Meet Your New Daily Driver. Body: Looking for a rig that can keep up? Our latest dab rigs are engineered in LA for peak performance and resilience. Thick glass, perfect percolation, and that American-made promise. Find your perfect piece today.
• •Headline: Since '98, Still LA's Finest. Body: For over two decades, LA Pipes has been dedicated to American-made glass excellence. We pour our passion and expertise into every piece, ensuring you get authentic LA craftsmanship at a fair price. Thanks for blazing with us!
• •Headline: The Thick of It: Why Our Glass Stands Out. Body: It's simple: thicker glass means more durability and a better feel. We don't cut corners. Every LA Pipe is a testament to solid American engineering, designed for those who appreciate quality that endures. Feel the heft, taste the difference.
• •Headline: Straight from LA, Shipped to Your Door. Fast. Body: Get genuine American-made quality without the wait. At LA Pipes, we pride ourselves on crafting exceptional glass and getting it to you quickly. Because the best sessions shouldn't be delayed.