Brand Tone

Community-Focused, Traditional & Heritage-Driven, Patriotic, Family-Friendly & Fun, Enthusiastic & Exciting, Appreciative & Inclusive

Brand Values

• •Community Spirit
• •Preservation of Western Heritage
• •Family Entertainment
• •Volunteerism & Participation
• •Local Support & Economic Contribution
• •Resilience & Support
• •Sportsmanship & Competition

Best Practices

• •Emphasize Community Always: In all communications, highlight the rodeo's connection to the La Pine community, its volunteer-driven nature, and its role in local traditions. Use words like "our town," "your community," "local," and "neighbors."
• •Celebrate Heritage & Tradition: Consistently weave in the themes of Western heritage, the history of rodeo, and the long-standing nature of the La Pine Rodeo. Use phrases like "keeping the spirit alive," "time-honored tradition," and "Western legacy."
• •Maintain an Enthusiastic and Welcoming Voice: Copy should convey excitement for the events while remaining friendly and inviting to families, new attendees, and long-time fans. Use exclamation points appropriately and inviting language.
• •Show Gratitude Publicly: Regularly acknowledge and thank sponsors, volunteers, participants, and attendees across all platforms. This reinforces the community value and appreciative tone.
• •Be Authentic and Genuine: Let the passion for rodeo and the La Pine community shine through. Avoid overly corporate or generic language. Share real stories and photos (with permission) that capture the spirit of the event.

Social Perception

Beloved Local Tradition, Community Pillar, Exciting Entertainment, Family-Oriented, Well-Supported, Contributor to Local Identity, Respected Organization

Copy Examples

• •Headline: Feel the Thunder! La Pine Rodeo – Your 4th of July Tradition. Body: Grab your boots and hats! Join us for the "Greatest Little Rodeo in Oregon" where grit, skill, and family fun come together. Experience thrilling NPRA rodeo action, support your community, and make memories that last a lifetime. Get your tickets now! #LaPineRodeo #WesternHeritage #July4th
• •Headline: More Than Just a Rodeo: It's La Pine. Body: For over [Number] years, the La Pine Rodeo has been a heartbeat of our community. Run by volunteers, supported by neighbors, and celebrating our shared Western spirit. Come be part of the tradition. [Link to tickets/info] #CommunityStrong #LaPineTradition #SupportLocal
• •Headline: Boots, Barrels, and Bonfires! The La Pine Rodeo is Calling! Body: Get ready for heart-pounding excitement! From daring bull rides to lightning-fast barrel racing, the La Pine Rodeo brings world-class talent to our hometown. Fun for the whole family, with patriotism and community at its core. Don't miss out! #RodeoLife #FamilyFun #PNWRodeo
• •Headline: Salute to Service & Western Spirit: Patriot Night at La Pine Rodeo! Body: Join us on [Date] for our special Patriot Night as we honor our veterans and first responders. Wear your red, white, and blue and celebrate American tradition with thrilling rodeo action. A night of pride, community, and unforgettable entertainment. [Link] #PatriotNight #LaPineHonors #RodeoTradition
• •Headline: Thank You, La Pine! Our Rodeo Thrives Because of You. Body: To our incredible sponsors, dedicated volunteers, and amazing fans – thank you! The "Greatest Little Rodeo in Oregon" is a success because of your unwavering support. Let's make this year's rodeo the best one yet! Learn how you can get involved: [Link to volunteer/sponsor page] #LaPineCommunity #VolunteerSpirit #RodeoFamily