Brand Tone

Sophisticated & Elegant, Artistic & Expressive, Authentic & Rooted, Confident & Bold, Passionate & Meticulous

Brand Values

• •Design Excellence & Originality
• •Craftsmanship & Quality
• •Authenticity & Heritage
• •Individuality & Self-Expression
• •Timelessness & Durability
• •Ethical & Conscious Production
• •Beauty & Artistry

Best Practices

• •Embrace Poetic & Evocative Language: Use descriptive and sensory words that reflect the artistry, sculptural nature, and Brazilian inspiration of the frames. Think \"fluid lines,\" \"sun-drenched hues,\" \"bold silhouettes.\"
• •Highlight Craftsmanship & Heritage: Consistently reference the handmade process, the Brazilian atelier, and the high-quality, ethically sourced materials. This reinforces authenticity and luxury.
• •Maintain a Sophisticated & Confident Voice: The tone should always be polished and self-assured, reflecting the quality and design integrity of the brand. Avoid overly casual slang or colloquialisms.
• •Visual Storytelling Congruence: Ensure that the copy complements the high-fashion, artistic visuals. The words should enhance the mood and message conveyed by the imagery.
• •Focus on Individuality & Timelessness: Frame the narrative around how LAPIMA eyewear empowers self-expression and offers enduring style, rather than just following fleeting trends.

Social Perception

Luxury & High-End, Artistic & Fashion-Forward, Authentically Brazilian, Exclusive & Desirable, Quality-Driven

Copy Examples

• •Headline: LAPIMA: Where Brazilian Soul Meets Sculptural Design. Body: Discover eyewear handcrafted in the heart of Brazil. Each frame is an ode to our vibrant landscapes and artistic heritage, meticulously sculpted from the finest Italian acetate for a timeless expression of individuality.
• •Social Media Post: Embrace the light, play with shadow. The [Model Name] frames, inspired by the organic lines of the Amazon, are more than eyewear—they are a statement. Hand-polished to perfection in our São Paulo atelier. #Lapima #ArtOfEyewear #BrazilianDesign
• •Product Description Snippet: Carved from a single block of rich, [Color] Italian acetate, the [Model Name] embodies bold geometry and fluid movement. Experience the unique comfort and confident aesthetic that is distinctly LAPIMA.
• •Brand Story Excerpt: Born from a passion for art and a reverence for craftsmanship, LAPIMA redefines luxury eyewear. We believe in pieces that tell a story, inspired by the soul of Brazil and made to be cherished for generations.
• •Call to Action Focused: Define your vision. Explore the LAPIMA collection and find the frame that speaks to your unique spirit. Authenticity, handcrafted in Brazil.