Brand Tone

Chic and Sophisticated, Warm and Inviting, Artistic and Inspired, Friendly and Approachable

Brand Values

• •Curated Quality
• •Aesthetic Appeal / Beauty
• •Local Connection (Montreal Focus)
• •Customer Experience
• •Joy in the Everyday

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., elegant, warm, whimsical, inspiring), "words to use," and "words to avoid." Share this with anyone creating content.
• •Embrace Storytelling: Connect products to the "Art de Vivre" theme. Share the stories behind items (e.g., the artisan, the inspiration) to add depth and personality beyond just features.
• •Use Consistent Language & Imagery: Ensure that the vocabulary, sentence structure, and visual elements used across all platforms (website, social media, emails) align with the established chic, warm, and artistic tone.
• •Engage Authentically: When responding to comments or messages, maintain the brand's warm and helpful voice. Personalize interactions where possible to build a stronger connection with the audience.
• •Highlight the "Why": Consistently weave in the brand's core values – the love for curated quality, aesthetic appeal, and the joy of an inspired life – into the copy. This reinforces what the brand stands for.

Social Perception

A Go-To for Unique Gifts and Finds, Stylish and Tasteful, Locally Owned (Montreal Charm), Potentially a Hidden Gem

Copy Examples

• •Infuse your everyday with a touch of Montreal charm. ✨ Our latest collection of handcrafted ceramics has arrived, each piece telling a story of artistry and quiet moments. Discover your new favourite treasure. #LaPetiteMTL #ArtDeVivre #MontrealBoutique #HomeDecor #UniqueGifts
• •Bonjour Montreal! La Petite Shop is your haven for inspired living. From elegant home accents to unique, heartfelt gifts, we curate pieces that bring beauty and joy to your life. Visit us online at lapetiteshop.ca and experience the art of living, beautifully. #ShopLocalMTL #MontrealShopping #GiftIdeas #LaPetiteShop
• •La Petite Shop: Curated essentials for an inspired life. Explore our collection and bring the art of living home.
• •A Little Sparkle for Your Week ✨ | New Arrivals & Inspiration from La Petite (Body Excerpt): At La Petite, we believe that beauty lies in the details. This week, we're thrilled to share new arrivals that are sure to add a touch of elegance and joy to your daily rituals...
• •Let the gentle flicker and soothing aroma of our 'Rêverie' candle transport you. Hand-poured in small batches, this blend of [scent notes] evokes quiet mornings and cozy evenings. The perfect companion for your moments of art de vivre. #ScentedCandle #HomeFragrance #Relaxation #LaPetiteMTL