Brand Tone

Creative & Inspiring, Trendy & Youthful, Approachable & Fun, Enthusiastic

Brand Values

• •Creativity & Self-Expression: Providing the tools and inspiration for unique, personal creations.
• •Choice & Abundance: Offering a vast and diverse range of products to suit any idea.
• •Trend-Awareness: Staying current with popular jewelry-making styles and fads.
• •Quality (aspirational): The brand mentions using quality materials like stainless steel and aims to provide good products. However, this is an area where customer perception varies significantly, indicating a gap between the aspired value and actual customer experience for some.
• •Accessibility: Aiming to cater to both beginners and experienced crafters, with mentions of "prix mini" (low prices), although some customers dispute the affordability.

Best Practices

• •Embrace the Creator Mindset: Write as if you are a fellow DIY enthusiast. Use language that is passionate, inspiring, and full of possibility. Focus on the joy of creation and the uniqueness of handmade items.
• •Stay Visually Descriptive: Use evocative words that appeal to the senses – "shimmering," "sparkling," "vibrant," "delicate." Help customers visualize the beautiful items they can create.
• •Keep it Trendy and Current: Reference popular DIY jewelry trends (like charm bracelets/necklaces) and use relevant hashtags on social media to connect with the target audience.
• •Be Encouraging and Inclusive: Ensure the copy makes jewelry making feel accessible to everyone, regardless of skill level. Use phrases like "easy to use," "perfect for beginners," alongside options for more advanced crafters.
• •Maintain Enthusiasm, but Address Concerns Proactively (where appropriate): While the primary tone is upbeat, the brand should be mindful of the negative feedback. For customer service communications (not necessarily marketing copy), adopting a more empathetic and solution-oriented tone is crucial to bridge the gap in social perception. Marketing copy should continue to be aspirational and inspiring, but the operational side needs to align.

Social Perception

Dual Perception: Highly Positive (Social Media & DIY Community) / Mixed to Negative (Direct Customer Service & Product Experience)

Copy Examples

• •Unlock your inner designer! ✨ Dive into a universe of shimmering beads, unique charms, and endless possibilities at La Perlerie 22. What masterpiece will you create today? #LaPerlerie22 #DIYJewelry #ParisianChic #CreateYourStory #JewelryMaking
• •Your Vision, Your Jewelry. Thousands of beads, charms, and findings are waiting. Start crafting your signature style with La Perlerie 22 now!
• •Parisian charm haul! 😍 Spent the afternoon at La Perlerie 22 and OMG, the choices! Building my dream charm necklace. ✨ Tag a friend who needs a DIY jewelry day! #LaPerlerie22 #Paris #CharmNecklace #DIY #GirlsTrip #JewelryTok
• •NEW IN: Your Next DIY Obsession Just Dropped! ✨ Body Snippet: Hey Creator! Get ready to be inspired. Our latest collection of hand-picked charms and sparkling gemstones has just landed. Perfect for that statement piece you've been dreaming of. Explore now and let your creativity flow! [Link to new arrivals]
• •Add a touch of Parisian magic to your creation! This exquisite [Charm Name] charm, crafted from [Material], is perfect for personalizing your charm bracelet or necklace. Mix, match, and make it uniquely yours. Dimensions: [XxYmm]. Material: [e.g., Gold-plated stainless steel].