Brand Tone

elegant, aspirational, and service-oriented.

Brand Values

• •Quality Curation
• •Timeless & Modern Style
• •Customer-Centric Service
• •Italian Craftsmanship & Style

Best Practices

• •Lead with Elegance: Always use high-quality, professional visuals. The copy should be clean, concise, and free of overly casual slang. The tone should reflect the premium nature of the products.
• •Highlight the Curation Story: Instead of just saying "New in," frame it as "Our latest discovery" or "A handpicked selection for the season." This reinforces the value of the store's expert eye.
• •Balance "Online" with "In-Store": Regularly remind customers of the physical store's existence. Use phrases like "Visit us in the heart of Cles" or "Available to try on in-store" to bridge the digital and physical experience and reinforce the brand's local roots.
• •Speak the Language of Benefits, Not Just Features: Instead of "Leather bag with a zip," try "An elegantly crafted leather bag to keep your essentials secure and stylish." Connect the product to the customer's life and aspirations.
• •Maintain a Consistent Voice Across Platforms: The refined, aspirational, and helpful tone should be the same on the website, Facebook, Instagram, and any customer communication. Avoid overly aggressive sales language and focus on invitation and inspiration.

Social Perception

The public perception appears to be that of a trusted local retailer for high-quality accessories. Customers likely perceive it as a reliable place to find genuine, on-trend pieces from desirable brands. The brand is seen as an established part of the local retail community in Cles, with an online presence that serves as a convenient way for loyal customers to see new inventory.

Copy Examples

• •The Art of Italian Leather. The New Coccinelle Collection Has Arrived. Discover the elegance that endures. Crafted with passion and designed for the modern woman, the latest collection from Coccinelle blends timeless style with contemporary sophistication. Find your new iconic piece at La Perla Cles.
• •Your everyday, elevated. Step into comfort and style with the new arrivals from Copenhagen Studios. Minimalist design meets exceptional quality for a look that takes you anywhere. Shop the collection in-store and online. #LaPerlaCles #CopenhagenStudios #ModernFootwear
• •The Moment You've Been Waiting For. Our Seasonal Sale Begins Now. Indulge in the pieces you've been dreaming of. A curated selection of footwear and accessories from your favorite brands is now available at exceptional prices. Limited time only—visit us in Cles or at laperlacles.com.
• •More than a store, a tradition of style. For years, La Perla Cles has been the destination for women who appreciate quality and timeless design. We invite you to experience our curated collections and personalized service.
• •Instantly recognizable, endlessly versatile. A Borbonese bag is not just an accessory; it's an investment in iconic Italian style. Explore our handpicked selection and find the piece that tells your story. #Borbonese #ItalianStyle #LaPerlaCles