Brand Tone

Empowering and Inspirational, Relatable and Friendly, Chic and Modern, Story-driven and Sentimental, Supportive and Community-Oriented

Brand Values

• •Empowerment (especially female)
• •Resilience
• •Self-Love and Acceptance
• •Entrepreneurship and Opportunity
• •Meaningful Connections
• •Quality and Craftsmanship

Best Practices

• •Anchor in Empowerment: Ensure that messaging, where appropriate, ties back to the core values of female strength, self-belief, and resilience. Use empowering verbs and affirmations.
• •Balance Aspiration with Relatability: While showcasing beautiful, aspirational jewelry, maintain a connection with the audience through relatable scenarios, humor (especially on platforms like TikTok), and accessible language.
• •Tell Stories, Don't Just Sell Products: Focus on the meaning and the story behind the jewelry or the woman wearing it. Highlight how each piece can be a part of her personal narrative.
• •Maintain Visual Consistency that Reflects "Chic and Modern": Ensure that photography and videography across all platforms are high-quality, stylish, and align with a contemporary aesthetic, even when the tone is more playful.
• •Foster Community and Be Responsive: Actively engage with comments and messages, fostering the sense of a supportive community. Use inclusive language ("Pericas," "nosotras") to build a collective identity.

Social Perception

Positive and Engaging, Aspirational yet Accessible, Supportive of Women, Fashionable and Trendy, Trustworthy

Copy Examples

• •More than an accessory, it's a statement. Discover the new [Collection Name] by La Perica Joyas – pieces designed to reflect your inner strength and unique brilliance. Because every woman deserves to shine. ✨ #LaPericaJoyas #EmpoweredWomen #NewCollection #JewelryThatSpeaks
• •POV: Your jewelry box needs a refresh, but your wallet says 'hold up!' 😅 GOOD NEWS! La Perica's HUGE sale is ON! 🔥 Grab stunning pieces from S/.9! Run, don't walk – these beauties go fast! 🏃‍♀️💎 #LaPericaSale #JoyasPeru #TreatYourself #LimitedTimeOffer #TikTokFinds
• •Every piece tells a story. What will yours say? Gift yourself a little sparkle from La Perica Joyas – a reminder of your journey, your strength, your beautiful self. Because you are the main character. 💖 #SelfLoveJourney #LaPericaStory #MeaningfulJewelry #JoyasConSignificado #CelebrateYou
• •Dreaming of your own business? ✨ La Perica Joyas empowers women to shine! Join Club La Perica and start your journey as a jewelry entrepreneur with our support and beautiful collections. Let's build success, together. 💪 Learn more: [Link] #EmprendeConLaPerica #MujerEmprendedora #JewelryBusiness #BossLady #PeruEmprende
• •Elevate your everyday. La Perica Joyas brings you artisan-crafted pieces that blend timeless elegance with modern chic. Find the perfect expression of your style. Explore now at lapericajoyas.pe 💫 #LaPericaStyle #ModernJewelry #ArtisanalJoyas #FashionPeru #MustHaveAccessories