Tono de Marca

Personal, Welcoming, and Service-Oriented (Friendly, Helpful, Expert, Accessible, and Local).

Valores de Marca

• •Personal Connection and Honest Advice
• •Quality and Curation
• •Community Focus
• •Customer Service

Mejores Prácticas

• •Always Use a Personal, Welcoming Voice: Address the customer directly using "you" (or "je/jij" in Dutch). Introduce team members and share the passion behind the brand to maintain the friendly, community feel.
• •Focus on Feeling and Solutions: Instead of just listing product features, describe how the clothing will make the customer feel (e.g., "confident," "comfortable," "stylish for the weekend"). Frame services like private shopping as solutions to common problems (e.g., "no time to shop," "unsure what fits").
• •Highlight Community and Locality: Regularly mention Boskoop and the free local delivery service. This reinforces the brand's local roots and creates a strong sense of place that online giants cannot replicate.
• •Be Enthusiastic and Passionate: Use positive, energetic language and emojis (appropriately) on social media to convey genuine excitement about new collections and fashion. This passion is a key part of the brand's identity.
• •Maintain a Consistent Call to Action: End posts and ads with a clear, friendly invitation to engage further—whether it's visiting the store, asking a question in the comments, or booking an appointment. This turns passive viewers into active participants.

Percepción Social

La Percha is perceived as a trusted, high-quality local boutique with exceptional customer service. Customers view it as a stable, long-standing part of the community, offering a pleasant and welcoming shopping experience with a cozy atmosphere.

Ejemplos de Copy

• •Hello, sunshine! ☀️ This gorgeous new blouse from [Brand Name] just walked in and we're in love. The perfect pop of color to brighten your day! Curious how to style it? We're here to help! Stop by the shop in Boskoop for your dose of fashion inspiration. ✨ #laperchaboskoop #newcollection #damesmode #boskoop #shoppeninboskoop
• •Your New Look is Waiting at La Percha! Tired of the same old look? It's time for an upgrade! Discover the latest collections from top brands at La Percha in Boskoop. Our team is passionate about helping you find a style that makes you feel amazing. And remember, we offer FREE delivery in Boskoop, Waddinxveen, and surrounding areas! 🚚 Shop online or visit us today. #lapercha #herenmode #supportyourlocals #waddinxveen
• •The Store, All to Yourself. Book a free Private Shopping session and enjoy personalized style advice with no pressure. Your perfect outfit is just an appointment away. Book Your Session
• •One scarf, two styles! Which is your favorite?
• •Just For You, From La Percha: New Arrivals & A Personal Invitation