Brand Tone

Passionate, Authentic, and Empowering

Brand Values

• •Tradition and Heritage
• •Quality and Freshness
• •Artisanal Craftsmanship
• •Connection to Nature
• •Modern Empowerment

Best Practices

• •Always Lead with the "Why": Start with the story. Whether it's a social post or product description, connect the product back to Sandra's journey, the return to origins, and the value of empowerment. This is your strongest differentiator.
• •Use "I" and "My" - Speak from the Founder's Voice: Maintain the personal, authentic tone by having the copy sound like it's coming directly from Sandra. Use phrases like "My cherries," "I believe," and "When I returned..." to build a personal connection.
• •Emphasize Sensory, Emotive Language: Use descriptive words that evoke the senses and feelings associated with the brand. Words like "passionate," "essence," "soul," "vibrant," "intense," and "fresh" should be staples in your copy to describe both the products and the experience.
• •Incorporate the "Slow" Philosophy: The "Slow Home" concept is a powerful extension of the brand. Use the philosophy of slowness, mindfulness, and craftsmanship across all communications, even when just talking about cherries, to reinforce the artisanal, anti-corporate identity.
• •Balance Tradition with Modernity: Your copy should reflect both sides of the brand. Celebrate the 200-year-old cultivation methods while highlighting the modern, direct-to-consumer business model and the empowering, forward-thinking story of its female founder. This duality is at the heart of the brand's appeal.

Social Perception

Highly positive, centered on its compelling origin story. Perceived as an inspirational story, a high-quality niche product, and authentic and trustworthy.

Copy Examples

• •They used to call my father 'El Patrón.' Now, they call me 'La Patrona.' I came back to the trees where I grew up, not just to harvest cherries, but to cultivate a legacy. This is more than fruit; it's the story of returning to your roots. #LaPatronaCerezas #WomenInAg #ValleDelJerte #BackToTheRoots
• •From Our Trees to Your Table in 24 Hours. We pick them when you order them. Experience the true, intense flavor of Jerte cherries, delivered with the morning dew still fresh. This isn't just fresh. This is LA PATRONA fresh.
• •The soul of the countryside, handcrafted for your home. Our 'Slow Home' ceramics are made with the same patience and love we give our cherry trees. Hold a piece of the Jerte Valley in your hands. #SlowLiving #Handmade #ArtisanalHome
• •I traded my corporate desk for a sky full of cherry blossoms. It was the most important decision of my life. With every box of cherries we ship, I'm sharing a piece of that freedom and a taste of my home. Thank you for being part of my story. - Sandra, La Patrona.
• •Don't just taste a cherry. Taste a story of passion. Grown in the heart of the Jerte Valley using artisanal methods, our cherries have a flavor that's as rich as their history. Ready for a truly gourmet experience? Order your box today and taste the difference.