Brand Tone

Friendly and Approachable, Joyful and Vibrant, Artisanal and Authentic, Celebratory and Event-Oriented

Brand Values

• •Artisanship and Craftsmanship
• •Joy and Positivity
• •Authenticity and Mexican Heritage
• •Creativity and Design
• •Collaboration and Community

Best Practices

• •Embrace 'Spanglish' authentically (if appropriate for the target audience): Given the brand name and Mexican heritage, consider sprinkling in common, positive Spanish words or phrases like 'hola,' 'gracias,' 'fiesta,' 'amor,' 'sol,' or 'playa' where it feels natural and enhances the friendly, vibrant tone. Ensure translations or context make it understandable.
• •Focus on the 'Good Times' Feeling: Consistently weave the core meaning of 'La Paso Bien' into the copy. Use words that evoke joy, celebration, relaxation, and positive experiences.
• •Highlight the Human Touch: Regularly mention the handmade nature of the products and the collaboration with Mexican artisans. This reinforces authenticity and the value of craftsmanship. Use phrases like 'crafted with love,' 'handmade by,' 'artisan partners.'
• •Be Visually Descriptive and Sensory: Use language that appeals to the senses, describing the colors, textures, and the feeling the products evoke (e.g., 'bursting with color,' 'soft to the touch,' 'feel the sunshine'). This complements the visual nature of the products.
• •Maintain a Friendly and Personal Voice: Write as if you're talking to a friend. Use contractions, exclamation points (judiciously), and direct address ('you,' 'your'). Share stories, introduce the people behind the brand (like Pao), and invite interaction.

Social Perception

Positive and Appreciative, Associated with Festivity and Travel, Small Business Charm

Copy Examples

• •Instagram Post (New Bag Launch): Say 'hola' to your new sunshine companion! ☀️ Our latest [Bag Name] is bursting with color and handcrafted with love by our amazing artisans in Mexico. Perfect for those days when you just want to 'pasar bien' and carry a little piece of joy with you. Tap to shop and bring on the good times! #LaPasoBien #HechoEnMexicoConAmor #NewCollection #MexicanVibes #JoyfulLiving
• •Facebook Ad (Wedding Favors): Planning your dream beach wedding? 💍 Let La Paso Bien add a touch of vibrant Mexican charm! Our unique, handcrafted fans and welcome bags are made with a whole lotta heart by local artisans – the perfect 'gracias' for your guests that they'll cherish long after the fiesta. Let's make your 'I do' unforgettable! Message us to learn more about personalized options. #LaPasoBienWeddings #MexicanWeddingFavors #DestinationWedding #HechoAMano #TropicalVibes
• •Website Homepage Banner: La Paso Bien: Colorful finds, handmade with a tropical heart in México. From vibrant beach totes to unique wedding favors, every piece tells a story of joy and craftsmanship. Discover items that make you feel like you're always having a good time. [Shop Our Collections]
• •Pinterest Pin Description (DIY/Styling Idea): Styling tip for instant sunshine: our 'Fiesta Fan' isn't just for keeping cool! 🌞 Hang it on your wall for a pop of Mexican-inspired art. Handmade, vibrant, and full of good vibes. How would you style yours? #LaPasoBien #HomeDecor #MexicanDecor #ArtisanalChic #WallArtIdea
• •Email Newsletter Snippet (Brand Story): More than just bags and fans, La Paso Bien is a feeling – that wonderful feeling of 'having a good time.' It all started with Pao's dream to create beautiful, useful things that share the vibrant spirit of Mexico. Every piece is a collaboration, a story woven by talented hands. Thank you for being part of our journey and helping us spread a little joy, one colorful creation at a time! ✨ #LaPasoBienStory #BehindTheBrand #MexicanArtisans #SpreadJoy