Brand Tone

Enthusiastic & Passionate, Aspirational & Design-Conscious, Friendly & Welcoming, Playful & Creative, Helpful & Customer-Oriented

Brand Values

• •Quality & Nobility of Products
• •Innovation & Novelty
• •Design & Aesthetics
• •Passion & Dedication
• •Customer Focus ("Fanatics")
• •Excellence & Doing Things Right
• •Respect & Positive Work Environment
• •Multiculturalism & Adaptability
• •Joy & Celebration

Best Practices

• •Embrace Enthusiastic & Passionate Language: Use exclamation points appropriately, express genuine excitement for products ("We're thrilled to announce!", "You're going to LOVE this!"), and share the story behind curated collections. Connect with the "fanatic" customer base.
• •Highlight Design & Quality: Consistently use descriptive adjectives that speak to the aesthetic appeal, innovation, and quality of the products (e.g., "vibrant," "elegant," "meticulously crafted," "innovative design," "noble materials").
• •Maintain a Friendly & Approachable Voice: Address the audience directly (using "you" and "your"). Use a conversational style, emojis where appropriate (especially on social media), and encouraging calls to action. Make customers feel like part of an exclusive, creative community.
• •Be Visually Cohesive: Ensure that the copywriting complements the visual identity. If the visuals are colorful and playful, the copy should reflect that energy. If they are elegant and minimalist, the copy should be more refined but still accessible.
• •Stay Customer-Centric & Helpful: Anticipate customer needs in copy. Provide clear information, offer solutions (like gift guides), and invite interaction. Frame product benefits around how they enhance the customer's life, creativity, or ability to connect with others.

Social Perception

Go-To Place for Stationery Lovers, Provider of Trendy and Quality International Brands, Aesthetically Pleasing & Inspiring, Reliable, but with Room for Online Improvement, Associated with "Cute" and "Beautiful" Products

Copy Examples

• •✨ Hello, gorgeous plans! ✨ Our NEW collection of [Brand Name] planners has just landed, and trust us, your desk is begging for this upgrade! 😍 Filled with dreamy designs and all the features you need to conquer your year in style. Who’s ready to make some magic happen? 💫 #LaPapelaria #NewCollection #PlannerLove #ChileDiseño #StationeryAddict
• •At La Papelaria, we believe everyday moments deserve a touch of beauty! 💖 From the perfect pen that glides like a dream to notebooks that inspire your brightest ideas, we travel the world to bring you the most unique and colorful stationery. ✨ Discover your next favorite thing at papelaria.cl or visit our stores! #PapelariaChile #StationeryDreams #DesignLovers #GiftIdeas #Chile
• •Unleash your creativity with the [Pen Name]! Not just a pen, but an experience. Its [unique feature, e.g., vibrant ink, ergonomic design] makes writing a pure joy. Perfect for journaling, planning, or simply adding a splash of color to your day. We’re obsessed, and we know you will be too! 😉 Get yours and let the inspiration flow! #LaPapelaria #MustHavePen #StationeryEssentials
• •💖 Treat Yourself! 💖 Up to 30% off our fan-favorite stationery treasures! (Body Snippet): Hey, paper lover! 👋 We know you have an eye for beautiful things, so we’re giving you a special chance to snag some of our most beloved stationery, décor, and gifts at a delightful discount. Find that perfect notebook you’ve been dreaming of or the ideal gift that says 'you're special!'...
• •🎁 Find the Perfect Gift, Packed with Love & Design! 🎁 From charming cards to unique treasures, La Papelaria has something special for everyone on your list. Let us help you spread joy! #GiftsLaPapelaria #CelebrateInStyle #UniqueFinds